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Skills

  • Advanced Excel and data analysis
  • Brand Development and Positioning
  • Strategic planning
  • Relationship development
  • Problem resolution
  • Time management and prioritization
  • Customer retention strategies
  • MS Office
  • Public and media relations
  • Brand development

Work Experiences

  • Created, implemented, and improved national marketing initiatives to increase system product awareness and sales.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Implemented marketing strategies that resulted in a customer base growth of 10%.
  • Increased Asana sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Increased brand awareness in the local market and increased penetration with proactive strategies.
  • Qualified prospects and passed them on to the next step in the sales process.
  • Networked in the market in order to build partnerships and connections with prospects.
  • Achieved results over one year.
  • Lead a strong sales team by coaching, teaching, and resolving issues.
  • Increased customer satisfaction by effectively coordinating service delivery across territory for 15+ customers.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Prepared to bring 3+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • To maintain a strong pipeline and revenue, seeks out new opportunities and builds a contact database on a regular basis.
  • Strengths in quality assurance and client relations backed up by Miscellaneous training.
  • Accomplished in generating high-value strategic partnerships, leading to a 52% surge in project collaborations and sustained market impact across the Northeast.
  • Achieved a 62% surge in project collaborations.
  • Accomplished leader in digital marketing.
  • Competent marketing manager with a track record of driving business growth through the implementation of system strategies.
  • Accomplished results within the first 18 months.

Accomplishments

  • Reduced cycle time in campaign execution by 83%, improving speed-to-market, and increasing market effectiveness in key regions.
  • Liaised with the analytics team to carry out A/B testing across multi-channel platforms, optimizing strategies to achieve a 83% increase in conversion rates.
  • Collaborated with the sales and product development teams to create hyper-focused targeting campaigns, boosting qualified leads by 8 and reducing cost-per-lead by 28%.
  • Partnered with an external creative agency to overhaul branding efforts, which led to a 52% increase in customer recognition and top-of-mind awareness.
  • Collaborated with team of 5 in the development of program.
  • Directed the marketing team in achieving $4 growth through optimizing pricing models and promotional strategies in underperforming regions.
  • Trained a sales team of 13 on new market dynamics and product benefits, driving a 15% sales increase during the launch quarter.
  • Pioneered data-driven marketing processes using Adobe Creative Suite, increasing campaign ROIs by 85% and lowering customer acquisition costs by 18.
  • Increased metrics in social media engagement by 71% through targeted influencer collaborations and content marketing strategies.
  • Identified underperforming revenue streams and initiated a multi-channel sales approach that led to a 46% increase in overall sales figures.

Affiliations

  • Project Management Institute
  • Freemason
  • Lions Club
  • American Marketing Association
  • Society of Human Resource Management
  • Joined the Society of Marketing Executives (SME) to further understanding of evolving customer satisfaction and retention approaches in 2016.
  • Associated with the Business Marketing Association (BMA) for 2 years, sharpening skills in B2B marketing and best practices for market management.
  • Certified Digital Marketing Professional via the Digital Marketing Institute (DMI), applying modern marketing frameworks to ensure improved ROI and user engagement.
  • Avid participant in the Global Market Development Association (GMDA), continuously refining international go-to-market strategies and vendor engagement tactics.
  • American Medical Informatics Association

Certifications

  • CompTIA Network+
  • Google Certified Professional Cloud Architect
  • Certified Digital Marketing Specialist (CDMS)
  • Certified Data-Driven Digital Marketing Specialist
  • Certified Business Intelligence Professional (CBIP)
  • Google Ads Certification
  • Digital Advertising Competency Certification - Northwind
  • Certified Marketing Management Professional (CMMP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Strategic Marketing Plan Professional (SMPP)

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