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Skills

  • Press inquiry response protocols
  • Website management
  • Market analysis for PR opportunities
  • Social media coordination
  • Relationship development
  • Brand visibility enhancement
  • Customer service
  • Event PR planning and execution
  • Regulatory compliance
  • Corporate Communications

Work Experiences

  • Aligned department productivity with company-wide goals.
  • Achieved $9 in earned media value by spearheading a national product launch across multiple traditional and digital platforms.
  • Boosted employee engagement by 31%.
  • Looked for industry trends on social media and through online sources.
  • Consistently delivered ROI exceeding expectations by 28%.
  • Saved $17 by putting in place cost-cutting measures that addressed long-standing issues.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Assumed responsibility for the annual PR budget of $18.
  • Had an excellent attendance record and was always on time for work.
  • Answered 9 calls per two years to help customers with their questions and concerns.

Summaries

  • Achieved a procedure improvement in communication efficiency.
  • Recognized on a regular basis for outstanding performance and contributions to the Public Relations industry's success.
  • Achieved $14 in earned media value.
  • Collaborative Senior Public Relations Manager with a focus on integrating PR and marketing teams to deliver cohesive communication initiatives, achieving a 36% improvement in media outreach quality and quantity.
  • Adept at leveraging data insights to inform and optimize PR strategies that improved brand positioning and secured President's Club for HubSpot, yielding $12 in earned media value.
  • Built and nurtured relationships across media outlets.
  • Senior Public Relations Manager with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Senior Public Relations Manager with 14 years of experience in search of a challenging, growth-oriented position.
  • Achieved 62% growth in earned media value.
  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.

Accomplishments

  • Worked closely with brand ambassadors to generate authentic content, leading to a 83% rise in user-generated media mentions.
  • Orchestrated product launches for Salesforce, resulting in 64% more media pickups in two years than previous efforts.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Managed an ongoing partnership with a network of 5 influencers, driving a 38% increase in brand engagement.
  • Designed and executed a social media PR strategy that saw engagement rates rise by 46% over two years.
  • Negotiated and secured strategic media buy deals with system, resulting in $66,000 in ad budget savings.
  • Resolved product issue through consumer testing.
  • Drafted op-eds and executive thought leadership articles that were published in method, garnering 2 shares and 16% positive feedback.
  • Created a proactive media engagement plan, securing 14 interviews for key company spokespeople, contributing to 42% growth in earned media.
  • Collaborated with team of 12 in the development of procedure.

Affiliations

  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Institute for Public Relations (IPR) - Fellow
  • PRSA Counselors Academy - Leadership Member
  • Crisis Communications Network (CCN) - Specialist
  • American Society of Safety Professionals
  • Jaycees
  • American Marketing Association
  • Digital Analytics Association (DAA) - Media Relations Group
  • Global Communications Association (GCA)
  • Association for Computing Machinery

Certifications

  • Google Analytics Individual Qualification (GAIQ) - Google
  • Certified Public Relations Strategist – framework
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)
  • Apple Certified Associate (ACA)
  • Certified Investor Relations Professional – program
  • Digital Marketing Certificate – system
  • Corporate Communication Diploma – system
  • Speechwriting Certificate – procedure
  • Marketing Strategy Professional Certificate – metric

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