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Skills

  • Media relations expertise
  • Strategy development
  • Cross-functional collaboration
  • Website management
  • Corporate Communications
  • Team leadership and development
  • Content Strategy Creation
  • Team building
  • Relationship development
  • Project organization

Work Experiences

  • Aligned department productivity with company-wide goals.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved mutual brand amplification.
  • Transported Jira to one year customer locations.
  • Achieved this in three years.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Designed and implemented communications strategies that reduced customer acquisition costs by 58% through optimized media relations and brand storytelling.
  • Built and maintained relationships with 2 key journalists.
  • Boosted employee engagement by 31%.
  • Created and maintained key relationships with journalists and influencers, generating 34% more positive media coverage in Tier 1 outlets.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Strengths in budget management and risk assessment backed up by Public Relations training.
  • Dedicated to learning, growing, and succeeding in Public Relations.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and procedure strategies through diversification.
  • Adept at leveraging data insights.
  • Accomplished Senior Public Relations Manager with a proven track record in leading crisis communication efforts, mitigating potential reputational risks and securing media partnerships that resulted in a 25% growth in earned media value.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at leveraging data insights to inform and optimize PR strategies that improved brand positioning and secured President's Club for HubSpot, yielding $12 in earned media value.
  • Achieved a 82% spike in lead-generating coverage.
  • Built and nurtured relationships across media outlets.

Accomplishments

  • Implemented a media monitoring system, tracking over 12 outlets to ensure more effective response and outreach, improving media relations by 43%.
  • Led crisis communication efforts for a major incident, decreasing potential media fallout by 28% and preserving the brand’s public image.
  • Orchestrated product launches for Salesforce, resulting in 64% more media pickups in two years than previous efforts.
  • Optimized press release distribution by leveraging ServiceNow, resulting in a 74% increase in media pickups.
  • Coordinated the transition of PR vendors, saving the company $180,000 annually while maintaining high-quality media results.
  • Developed key corporate messaging for internal and external communications, reducing the risk of PR misalignment by 24%.
  • Supported executive leadership in media training and preparation for interviews, achieving 17% positive media sentiment in subsequent interviews.
  • Partnered with the corporate social responsibility team to launch metric, generating extensive media coverage and a 37% improvement in reputation metrics.
  • Developed performance metrics tracking tools for PR campaigns, improving reporting efficiency by 40%.
  • Managed an ongoing partnership with a network of 5 influencers, driving a 38% increase in brand engagement.

Affiliations

  • Public Relations Society of America (PRSA) - Member
  • Global Communications Association (GCA)
  • Content Marketing Institute (CMI) - PR Strategy Taskforce
  • Council of Public Relations Firms (CPRF)
  • International Public Relations Research Conference (IPRRC) Participant
  • Global Alliance for PR and Communication Management
  • American Medical Informatics Association
  • National Association of Social Workers
  • Chartered Institute of Public Relations (CIPR)
  • International Association of Administrative Professionals

Certifications

  • Content Marketing Certificate – method
  • Cisco Certified Network Associate (CCNA)
  • CompTIA A+ Technician
  • CompTIA Network+
  • Cisco Certified Internetwork Expert (CCIE)
  • Corporate Communication Diploma – system
  • SHRM Senior Certified Professional (SHRM-SCP)
  • First Aid/CPR Certified
  • Executive Certificate in Strategic Communication – process
  • Ethical Leadership in Public Relations Certificate – process

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