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Skills

  • Journalist relationship cultivation
  • Press Events Organization
  • Key message development
  • Social media follower engagement
  • Speechwriting for Executives
  • Corporate Branding & Messaging
  • Digital media campaigns
  • Crisis communication management
  • Employee Communication Strategies
  • Target Audience Demographics Research

Work Experiences

  • Collaborated with IT and design teams.
  • Developed external communication policies.
  • Doubled earned media placements year-over-year by creating and executing strategic, data-driven PR plans.
  • Developed targeted communication materials.
  • Aligned KPIs with marketing goals.
  • Coordinated product launches.
  • Developed pitch materials.
  • Built connections with influencers.
  • Contributed to a 48% increase in media coverage.
  • Aligned communication with business objectives.

Summaries

  • Achieved results in 15 months.
  • Contributed to a 48% increase in media coverage for Cedar Works.
  • Adept at initiating and overseeing PR campaigns that consistently deliver measurable improvements to media engagement, client inquiries, and product visibility.
  • Collaborative communication professional.
  • Aligned strategies with the company’s long-term goals.
  • Delivered consistent messaging.
  • Demonstrated ability to lead cross-functional teams in developing and executing internal communication strategies that improve employee morale and organizational transparency.
  • Doubled client inquiries year-over-year.
  • Boosted employee satisfaction.
  • Drafted and disseminated press materials.

Accomplishments

  • Championed a rebrand initiative, ensuring cohesive messaging that increased positive media mentions by 77% over the past year.
  • Secured media placements in 10 top-tier outlets, achieving a total audience reach of 17, significantly boosting brand exposure.
  • Established media relations protocol that lowered response times by three years, enhancing company perception of responsiveness and reliability.
  • Initiated a CSR campaign leading to local and national recognition, increasing brand affinity by 28% within 2023.
  • Planned and hosted media events that achieved extensive coverage, reaching 15 million viewers across various news networks.
  • Redesigned the company intranet, improving employee interaction and information-sharing by 45%, leading to a more informed workforce.
  • Directed social media promotional efforts, driving a 55% increase in social media followers and engagement within 6 months.
  • Developed a proactive media monitoring system to track brand sentiment, leading to strategic adjustments that improved public perception.
  • Developed key messaging guidelines used across social media, blog posts, and press materials to ensure a unified voice aligned with corporate goals.
  • Enhanced executive message alignment by providing strategic counsel, resulting in 9 successful keynote addresses and media interviews.

Affiliations

  • Member of Women in PR (WPR), participating in industry panels and committees contributing to the growth of female representation in public relations leadership.
  • Member of the American Marketing Association (AMA), attending sessions focused on the intersection of marketing and public relations in brand strategy formation.
  • Volunteered as a mentor in the PRSSA (Public Relations Student Society of America), helping students develop strong writing and communication skills.
  • Affiliated with the International Association of Business Communicators (IABC), participating in 3 professional development workshops to advance strategic communication strategies.
  • Recipient of the Outstanding Service Award from the Public Relations Society of America (PRSA) for excellence in communication campaign strategy.
  • Completed a certification in Data-Driven PR Strategies from Meridian, enhancing expertise in analyzing public engagement and refining campaigns for better results.
  • Certified Public Speaking Coach with method, specializing in training executives to handle high-visibility press events effectively.
  • Active participant in the Global Alliance for Public Relations and Communication Management, contributing to international discussions on standards in PR practices.
  • Contributing member of the Brand Storytelling community, actively developing campaigns focused on leveraging narratives for brand differentiation.
  • Member of the Chartered Institute of Public Relations (CIPR), undergoing consistent professional development on crisis communication and media relations.

Certifications

  • Digital Marketing and Communications Certificate, system, 2023
  • Media Relations Specialist Certification, category, 2017
  • Advanced Certification in Cross-Platform PR Campaigns, metric, 2016
  • Certified in Internal Corporate Communications, metric, 2024
  • Certified Brand Messaging Specialist, method, 2024
  • Master’s Certificate in Integrated Marketing and Communications, metric, 2024
  • Digital Strategy and Analytics Certificate, metric, 2022
  • Accredited Business Communicator (ABC), system, 2017
  • Certification in Storytelling for Influence, system, 2017
  • Certified Social Media Strategist, method, 2018

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