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Skills

  • Market penetration
  • Budget development
  • Relationship development
  • Planning and coordination
  • Invoice generation
  • Budget forecasting and cost control
  • CCTV
  • Google Analytics proficiency
  • Project organization
  • Security systems

Work Experiences

  • Was in charge of advertising copy production, which included writing scripts, reviewing proofs, and editing layouts.
  • Collaborated closely with the executive team to define company objectives and communicate them to account holders.
  • Provided training and mentoring to newly hired employees in order to ensure that they understood their job responsibilities and expectations.
  • Managed a team of 5 Media Account Managers by delegating daily assignments and prioritizing tasks.
  • Achieved Excellence Award recognition.
  • Increased 8% of the company's revenue by managing 2 accounts.
  • Achieved a 7% improvement in conversion rates.
  • Worked with marketing to create strategic advertising plans that targeted specific customers or market segments.
  • Developed digital strategies that included digital platforms such as standard and category in order to increase engagement by 13%.
  • Was in charge of high-profile accounts worth up to $2, which required me to keep track of information and notify clients of any changes.

Summaries

  • Known for his leadership and team-building abilities.
  • Individual with a goal-oriented mindset and a solution-oriented approach to problem-solving.
  • Increased revenue and productivity in the past.
  • Performance reporting, quality assurance, and vendor management are all extremely effective at attracting the attention of target audiences.
  • ITIL certified
  • Communicative and team-oriented, with Salesforce expertise.
  • Ability to recognize process issues and integrate procedure solutions to achieve standard.
  • Professional advertising specialist with experience balancing business, marketing, and sales objectives with high-quality advertising.
  • Worker who is dependable and enterprising and is focused on increasing revenue.
  • Account Executive with 4 years of experience in marketing accounts in process improvement.

Accomplishments

  • Forged and maintained strong relationships with media vendors, negotiating savings of $8 while securing prime ad placements.
  • Integrated dynamic creative optimization to improve ad relevance for target audiences, leading to a 35% reduction in bounce rates and higher engagement.
  • Successfully launched Jira, generating over 2 impressions within the first one year post-launch.
  • Reduced campaign planning cycle time by implementing project management tools such as ServiceNow, contributing to a 20% improvement in on-time delivery of assets.
  • Utilized programmatic buying platforms to improve ad targeting precision, leading to a 41% increase in relevant audience reach and engagement.
  • Collaborated with account management teams to reduce client churn rate by 52% through personalized engagement plans and responsive communication.
  • Optimized media spend based on weekly A/B testing results, improving media buy efficiency and reducing cost per conversion by 51%.
  • Acted as the primary point of contact for standard, consistently delivering on KPIs, including a 58% increase in engagements for digital campaigns.
  • Created high-level dashboards for real-time visibility into campaign performance, empowering clients to make data-driven decisions.
  • Implemented cross-channel media strategies, including paid search, social media, and programmatic display, driving revenue growth by $3 annually.

Affiliations

  • Attended, Digital Media Measurement Summit – 2018
  • Coordinator of Media Campaign Design for method at category – 2019
  • Alumni Mentor, framework Marketing and Media Program – 2015-Present
  • Attendee, Paid Search Marketing Forum – 2022
  • Participant, Media Trends Forecasting Workshop, Meridian – 2017
  • Certified in PPC Strategies for Google Search, SEMrush Academy – 2022
  • Media Planning and Buying Workshops, Nielsen – Completed 2018
  • Content Creator, Social Media Account Management Webinar Series – 2024
  • Keynote Speaker, Multi-channel Media Strategies Summit – 2021
  • Attendee, AdTech Conference – Hosted in Denver, 2015

Certifications

  • Certified Social Media Manager - DigitalMarketer
  • SHRM Certified Professional (SHRM-CP)
  • Campaign Management Certification - Kenshoo
  • IAB Digital Media Sales Certification
  • META Media Buying Professional Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Certified in Interactive Advertising (CIA) - IAB
  • First Aid/CPR
  • Google Digital Garage: Fundamentals of Digital Marketing
  • Cisco Certified Network Associate (CCNA)

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