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Skills

  • Process improvement
  • Data gathering
  • Concept promotions
  • Viral trends understanding
  • Creative direction
  • Business operations
  • Problem resolution
  • Strategic marketing
  • Campaign tracking
  • Data-driven decision making

Work Experiences

  • Managed over 7 accounts while bringing in over $5 in revenue over the course of one year.
  • Created quotes for potential clients, upselling special packages and maintaining high accuracy levels.
  • Achieved 7% growth in clicks.
  • Wrote and edited interesting press releases for each event, contest, or promotion.
  • Verified and updated program account information in a timely and accurate manner.
  • Communicated with the sales department and account executives to update account information.
  • Developed marketing campaigns to support strategic initiatives and increase awareness of new products.
  • Worked with marketing to create strategic advertising plans that targeted specific customers or market segments.
  • Implemented a training program for Media Account Manager in order to increase the number of new accounts signed and customer satisfaction.
  • Managed a team of 5 Media Account Managers by delegating daily assignments and prioritizing tasks.

Summaries

  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Media Account Manager with data analysis and quality assurance abilities.
  • Customers' needs and industry-specific parameters are taken into consideration.
  • Strong technical skills and experience in quality assurance.
  • Dedicated to providing excellent customer service.
  • Account Manager who has a track record of increasing revenue, productivity, and customer satisfaction.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Media Account Manager.
  • Focused professional with over 2 years of managerial experience in advertising and promotions.
  • Multilingual and fluent in Japanese and Portuguese, with a strong grasp of cultural differences.
  • Account Executive with 4 years of experience in marketing accounts in process improvement.

Accomplishments

  • Reduced campaign planning cycle time by implementing project management tools such as ServiceNow, contributing to a 20% improvement in on-time delivery of assets.
  • Optimized media spend based on weekly A/B testing results, improving media buy efficiency and reducing cost per conversion by 51%.
  • Trained junior media buyers on best practices for maximizing budget efficiency, which led to 43% reduction in wasted ad spend over two years.
  • Collaborated with account management teams to reduce client churn rate by 52% through personalized engagement plans and responsive communication.
  • Integrated dynamic creative optimization to improve ad relevance for target audiences, leading to a 35% reduction in bounce rates and higher engagement.
  • Established strategic media partnerships that drove $7 in incremental revenue, surpassing forecasted goals by 74%.
  • Executed retargeting campaigns across multiple platforms, successfully driving 46% higher conversion rates and reducing bounce rates by 62%.
  • Developed and managed media campaigns that increased client ROI by 64%, resulting in a 56% reduction in Cost-Per-Acquisition.
  • Implemented cross-channel media strategies, including paid search, social media, and programmatic display, driving revenue growth by $3 annually.
  • Successfully launched Jira, generating over 2 impressions within the first one year post-launch.

Affiliations

  • Active Member, Interactive Advertising Bureau (IAB) – 2017-Present
  • Media Planning and Buying Workshops, Nielsen – Completed 2018
  • Member, American Marketing Association (AMA), 2020-Present
  • Organizer, Atlanta-based Advertiser and Media Workshop – 2020
  • Participant, Media Trends Forecasting Workshop, Meridian – 2017
  • Participant, Media Buying Strategy Advanced Training, method – 2016
  • Member, Media Planners & Buyers Association (MPBA) – 2015-Present
  • Certified in Facebook Blueprint Professional Media Buying – 2021
  • Certified in Responsive Display Ads, Google Skillshop – 2021
  • Participant, Programmatic Advertising Course, Lakeside Partners – Completed 2016

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Google Certified Professional Cloud Architect
  • American Academy of Financial Management (AAFM)
  • Digital Marketing Certification - HubSpot Academy
  • DoubleClick Bid Manager Certification
  • Facebook Blueprint Certification
  • Advanced Google Analytics Certificate
  • Adobe Target Specialist Certification
  • AdWords Display Certification
  • CompTIA Network+

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