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Skills

  • Exceptional copywriter
  • MailChimp
  • Budget development and management
  • Consumer behavior
  • Quantitative and qualitative market research
  • Metric marketing background
  • Media Buying
  • Revenue generation
  • Sales strategies
  • Team collaboration and leadership

Work Experiences

  • Chose and edited images to match the brand's image.
  • Adapted marketing plans for specific audiences based on category and program research.
  • Sought advice.
  • Solved
  • Managed
  • Created an official company page on Facebook to make it easier for customers to interact with me.
  • Budgets in excess of $5 were planned and managed by me.
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
  • Human resources documents and employee guidelines were written and published by me.
  • Return-on-investment and profit-loss projections were evaluated.

Summaries

  • Excited to bring Lakeside Partners talent, expertise, and leadership.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Resourceful
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Web and print content development, public speaking, and project management are all areas of expertise.
  • Manager and leader with exceptional writing and editing skills who is tech savvy and strategic in communications.
  • Seasoned
  • Team leadership, coordination, and planning are among the most valuable skills.
  • Several Fortune 500 companies are among our clients.
  • Digital Marketing Consultant with 8 years of experience in crisis communications, investor relations, and media outreach.

Accomplishments

  • Provided strategic consultancy to Vantage, enabling them to expand their market share by 83% in the Marketing and Communications sector over 11 quarters.
  • Collaborated with the development team to build a personalized recommendation engine, increasing overall user engagement by 80% and conversion by 27% on the website.
  • Managed media, marketing and public relations on 11 construction projects with $6 budgets.
  • Increased revenue by $7 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Consulted with Vantage to optimize their customer acquisition funnel, leading to a 49% growth in monthly subscribers over 9 months.
  • Recipient of the Innovation Award Award from the Ironclad Systems in program.
  • Developed a cross-promotional marketing plan that forged 7 major B2B partnerships, amplifying the brand's reach and increasing total revenue by 74% over three years.
  • Streamed various multi-channel remarketing campaigns, which raised customer retention by 47% over 18 months in the Marketing and Communications sector.
  • Redesigned Harbor & Co.’s customer journey touchpoints, creating a 19% more efficient sales funnel, ultimately driving up product sales by 26%.
  • Resolved product issue through consumer testing.

Affiliations

  • Certified Marketing Automation Professional (Asana)
  • Lions Club
  • Digital Analytics Association (DAA) 2017
  • Association for Computing Machinery
  • Certified Content Marketing Specialist from Ironclad Systems
  • National Association of Social Workers
  • American Marketing Association
  • Paid Media Mastery Program Graduate 2018
  • Society of Women Engineers
  • Certified Programmatic Advertising Specialist Jira

Certifications

  • LinkedIn Marketing Solutions Fundamentals Certification
  • Facebook Blueprint Certification – Buying and Planning Professional
  • Google Shopping Ads Certification
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • HubSpot Content Marketing Certification
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce Marketing Cloud Email Specialist Certification
  • Google Ads Display Certification
  • CompTIA A+ Technician

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