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Skills

  • Relationship development
  • Client relationship management
  • Category equipment
  • Strategic corporate guidance
  • Associated Press style
  • Organization
  • Project organization
  • Churn rate reduction strategies
  • Graphic Design Collaboration
  • Business correspondence

Work Experiences

  • Achieved a 78% boost in overall customer engagement.
  • Boosted conversions by 52%.
  • Built a tailored SEO strategy that led to a 21% lift in organic search traffic within one year, improving Google search ranking for top keywords.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Championed a cross-platform retargeting campaign.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Collaborated with Lakeside Partners partners.
  • Achieved a $15 budget surplus.
  • Analyzed audience behavior using method to direct content development, improving user engagement by 53% across all platforms.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Costs were consistently reduced while profits were increased.
  • Achieved an open rate of 48%.
  • Achieved consistent sales growth.
  • Created holistic content strategies.
  • Energetic category professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Achieved significant growth in audience reach.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Within Miscellaneous, senior Digital Media Strategist and outstanding performer in stakeholder engagement and team leadership.
  • Creative and analytical, known for developing innovative strategies that generate measurable digital media performance increases through optimized social, search, and email campaigns.

Accomplishments

  • Partnered with graphic design and content teams to launch a refreshed brand video that saw a 71% increase in video views within 6 months.
  • Implemented lead nurturing email campaigns that resulted in a 36% increase in click-through rates and 75% higher open rates.
  • Optimized paid media campaigns using predictive analytics, reducing cost-per-lead by 16% and improving return on ad spend (ROAS) by 82% over 2019.
  • Documented and resolved process which led to initiative.
  • Led digital strategy discussions that aligned marketing objectives with analytical insights to improve campaign ROI by 34%.
  • Redesigned website content and structure, reducing bounce rate by 48% and increasing average session duration by 29%.
  • Collaborated with cross-functional teams to integrate paid, earned, and owned media channels, increasing overall campaign conversion by 16%.
  • Generated 7 new leads through a digital content marketing strategy while maintaining a campaign ROI of 59%.
  • Worked closely with business development teams to align digital marketing strategy with sales goals, leading to an overall revenue boost of $9.
  • Advised on digital media best practices for global launches, streamlining workflows and resulting in a 28% reduction in time-to-market.

Affiliations

  • American Society of Safety Professionals
  • Member, American Marketing Association (AMA)
  • Member, Association for Data-driven Marketing & Advertising (ADMA)
  • Association for Computing Machinery
  • American Marketing Association
  • International Council of Nurses
  • Member, Internet Marketing Association (IMA)
  • Board Member, Public Relations Society of America (PRSA), Digital Media Division
  • Association for Supply Chain Management (APICS)
  • Certification in Content Marketing from Copyblogger

Certifications

  • Adobe Certified Expert (ACE) in Digital Media Design
  • First Aid/CPR Certified
  • Ecommerce Marketing Certification - Workday
  • Apple Certified Associate (ACA)
  • Certified Mobile Marketing Associate - Ironclad Systems
  • Social Media Marketing Certification - Microsoft Excel University
  • WordPress SEO Optimization Certification - 2019
  • CompTIA Network+
  • SEMrush SEO Fundamentals Certificate
  • Certified Business Analysis Professional (CBAP)

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