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Skills

  • PR strategy development
  • Churn rate reduction strategies
  • Email marketing automation
  • Advanced retargeting techniques
  • Associated Press style
  • Budgets
  • Customer service
  • Strategic corporate guidance
  • Cross-functional team collaboration
  • MS Office

Work Experiences

  • Achieved results over one year.
  • Collaborated with brand partners to co-produce digital webinars that resulted in 14 new contacts and approximately $15 in sales revenue.
  • Achieved a 49% lift in organic search traffic.
  • Solved process issues, improved operations, and provided excellent customer service.
  • Achieved approximately $13 in sales revenue.
  • Achieved a 28% conversion rate.
  • Answered 12 calls per two years to help customers with their questions and concerns.
  • Boosted website traffic by 71%.
  • Built a tailored SEO strategy that led to a 21% lift in organic search traffic within one year, improving Google search ranking for top keywords.
  • Transported ServiceNow to two years customer locations.

Summaries

  • Data-driven Digital Media Strategist experienced in using Google Analytics to develop impactful campaigns that increase customer acquisition and improve brand recognition metrics.
  • Collaborative Digital Media Strategist.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Converted campaign insights into actionable steps.
  • Contributes to revenue growth.
  • Aligned content with audience behavior insights.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Achieved a 13 surplus in 2022.
  • Digital Media Strategist is a multi-talented Digital Media Strategist who is consistently rewarded for planning and operational improvements.
  • Broadened overall brand interaction.

Accomplishments

  • Partnered with graphic design and content teams to launch a refreshed brand video that saw a 71% increase in video views within 6 months.
  • Advised on digital media best practices for global launches, streamlining workflows and resulting in a 28% reduction in time-to-market.
  • Designed and implemented an omnichannel customer journey strategy, which reduced customer acquisition cost (CAC) by 62%.
  • Leveraged performance-driven media buying techniques, leading to a 33% decrease in Cost Per Acquisition (CPA) while increasing lead quality.
  • Evaluated data from Google Analytics to redesign SEO strategy, contributing to a rise in organic traffic by 17%.
  • Collaborated with team of 15 in the development of standard.
  • Led an initiative to restructure the company’s digital marketing funnel, contributing to a $10 growth in monthly recurring revenue (MRR) over 6 months.
  • Worked closely with business development teams to align digital marketing strategy with sales goals, leading to an overall revenue boost of $9.
  • Collaborated with the creative and sales teams to design a targeted display ad campaign, leading to a 17% increase in leads for Asana.
  • Designed and implemented A/B testing for paid search campaigns, improving overall click-through rate (CTR) by 38%.

Affiliations

  • Attendee, B2B Marketing Exchange Event, 2017
  • Speaks regularly at local Digital Strategy Meetups, Portland
  • Toastmasters
  • Active Member, Social Media Marketing Society
  • Member, Association of Internet Marketing and Sales (AIMS)
  • Attendee, Adobe Digital Marketing Symposium 2018
  • Member, Search Engine Marketing Professionals Organization (SEMPO)
  • Certified Hootsuite Social Media Specialist
  • Board Member, Public Relations Society of America (PRSA), Digital Media Division
  • Founding Member, Digital Project Management Institute (DPMI)

Certifications

  • Facebook Blueprint Certification: Media Buying Professional
  • Cisco Certified Network Associate (CCNA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Search Engine Marketing (SEM) Certification - category
  • Instagram Ad Specialist Certification - 2024
  • Facebook Certified Digital Marketing Associate
  • Adobe Certified Expert (ACE) in Digital Media Design
  • Certified Business Analysis Professional (CBAP)
  • Social Media Marketing Certification - Microsoft Excel University
  • Google Analytics for Power Users Certification

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