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Skills

  • Content editing and proofreading
  • Conversion Rate Optimization (CRO)
  • Content repurposing and scalability
  • Collaborating with graphic designers
  • Managing paid advertising campaigns
  • Data-driven decision making
  • Budgets
  • Organization
  • Email marketing and optimization
  • Content localization and translation

Work Experiences

  • Achieved results within one year.
  • Created graphics for the website's layout and decoration.
  • Collaborated with graphic designers to create visually appealing multimedia content for Asana that boosted conversion rates by 12 over 6 months.
  • Collaborated with metric.
  • Conducted competitive research and analysis.
  • Was in charge of the process branch websites.
  • Adhered to Harbor & Co.'s tone and voice guidelines.
  • Consistently designed and launched initiative landing pages, which increased lead generation by 61% over two years at Harbor & Co..
  • Conducted A/B testing for headlines.
  • Boosted conversion rates by 6.

Summaries

  • Webmaster with an in-depth knowledge of modern coding languages and digital design.
  • Conducted meticulous A/B testing.
  • Advanced knowledge of HTML and CSS.
  • Web Content Producer is a multi-talented Web Content Producer who is consistently rewarded for planning and operational improvements.
  • Accomplished web content expert.
  • 11 years of experience working with metric and procedure as a creative webmaster.
  • Quick thinker with a knack for solving complex problems and designing in minute detail.
  • Web Content Producer with 16 years of successful performance reporting and team leadership experience.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Became the highest-performing content for Harbor & Co. In 2020.

Accomplishments

  • Constructed email marketing funnels for standard, resulting in 17 additional sales over a 18 months period.
  • Monitored site analytics and adjusted content strategy, leading to a 44% uplift in user engagement over the past year.
  • Crafted UX-focused microcopy for initiative, improving task completion rate by 32% and minimizing user drop-offs.
  • Led the migration of 16 blog articles from process to procedure, maintaining SEO integrity and improving page load speed by 22%.
  • Worked closely with the email marketing team to create an automated content workflow, resulting in a 35% higher conversion rate for newsletters.
  • Spearheaded a blog optimization project targeting underperforming content, which led to a 69% increase in organic traffic.
  • Designed and executed an A/B testing plan for article headlines, improving the click-through rate (CTR) by 54%.
  • Led weekly content performance meetings, identifying key focus points and redirecting efforts to high ROI areas, lifting engagement by 82%.
  • Created audience personas for Brightline, increasing email marketing open rates by 30% through more targeted content efforts.
  • Collaborated with team of 17 in the development of program.

Affiliations

  • Inbound Marketing Certified – framework
  • Google Analytics Certified Professional
  • Content Marketing Institute (CMI) Membership
  • Content Strategy Alliance
  • Certified Adobe Digital Marketing Specialist – 2018
  • Association of Media and Entertainment Counsel (AMEC)
  • American Marketing Association, Digital Marketing Chapter
  • Interactive Advertising Bureau (IAB)
  • Association for Talent Development (ATD)
  • Online News Association (ONA)

Certifications

  • CompTIA Network+
  • MAGENTO eCommerce Solutions Certification
  • Google Analytics Individual Qualification (GAIQ)
  • HTML5 and CSS3 Certification by Jira
  • Certified Public Accountant
  • Certified Digital Content Manager – Cedar Works
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced Google Analytics Certification
  • Apple Certified Associate (ACA)
  • Certified ScrumMaster (CSM) - Lakeside Partners

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