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Skills

  • Communications
  • Custom Audience Creation
  • Marketing prowess
  • Data visualization in HubSpot
  • In-store event promotion
  • Audience Retargeting Strategies
  • Campaign automation with Jira
  • Brand alignment
  • Project organization
  • Merchandising plan creation

Work Experiences

  • Built strong relationships with platform account managers.
  • Built strong relationships with platform account managers (e.g., Facebook, Google) to access exclusive insights and beta features in 2023.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.
  • Used established planograms to arrange consistent shelves, bins, and racks at 7 locations.
  • Aligned ad goals with product launches.
  • Looked for industry trends on social media and through online sources.
  • Oversaw the delivery of method project by system team, which resulted in program.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved a 75% faster onboarding process.
  • Achieved over 15 clicks.

Summaries

  • Over 18 years in Visual Merchandiser roles, meticulous merchandising professional skilled in merchandising plan development and seasonal promotions.
  • Achieved 40% lift in conversions for method.
  • Achieved an additional 38% improvement in click-through rates.
  • Detail-oriented merchandising professional looking to apply 10 years of experience creating effective visual displays to the role of Visual Merchandiser.
  • Boosted ad visibility by 50%.
  • Boosted product visibility.
  • Ad Set Associate is a multi-talented Ad Set Associate who is consistently rewarded for planning and operational improvements.
  • Within Miscellaneous, senior Ad Set Associate and outstanding performer in budget management and strategic planning.
  • Over 15 years in the fashion industry.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Reduced ad creation process bottlenecks by adopting category, improving the team's overall efficiency by 75%.
  • Automated monthly PPC reports through Jira, saving 3 hours per month in manual reporting efforts.
  • Researched and adjusted bidding strategies to fit QuickBooks algorithms, improving total ad impressions by 76%.
  • Implemented fresh ad funnel strategies, improving conversion rates by 21% while reducing CPA by 84%.
  • Revitalized underperforming ad campaigns, leading to a 84% improvement in engagement across multiple regions.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Successfully reduced bounce rates by 77% through tailored ad creative that resonated with initiative.
  • Worked closely with creative teams to enhance brand messaging in ad campaigns, yielding 53% higher overall engagement.
  • Crafted monthly performance reports on ad metrics, illustrating 75% growth in key KPIs for framework.
  • Led the cross-functional collaboration on iterative optimizations that increased profitability by 16% over 18 months.

Affiliations

  • Google Partner Academy - Completed advanced training in marketing analytics and conversion optimization.
  • Certified Knowledge of Web Analytics (2020) - Demonstrated proficiency in interpreting ad success metrics and improving strategies.
  • Digital Marketing Institute (DMI) - Certified in digital marketing tactics, CRO, and media buying best practices.
  • Rotary International
  • National Association of Social Workers
  • Freemason
  • Google Ads Certification - Validated proficiency in Google Ads to deliver optimized ad strategies.
  • Jaycees
  • Affiliate Summit US - Participated in networking events focused on optimizing affiliate marketing campaigns.
  • Programmatic Advertising Summit (PAS) - Engaged in thought leadership sessions on the future of media buying.

Certifications

  • Online Marketing Certified Professional (OMCP)
  • Project Management Professional (PMP)
  • Certified Public Accountant
  • Search Engine Marketing (SEM) Specialist Certification
  • CompTIA Network+
  • Facebook Blueprint Certification
  • App Campaign Certification (Google Ads)
  • Salesforce
  • Hootsuite Social Marketing Certification
  • TikTok Ads Manager Certification

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