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Skills

  • Customer segmentation
  • Google Analytics proficiency
  • Branding
  • Database management
  • Budgeting
  • Research methods
  • Advertising Platforms (Salesforce)
  • Brand Development and Consistency
  • Communications management
  • Email marketing campaigns

Work Experiences

  • Assisted in writing and editing copy for blog posts.
  • Collaborated with agencies on paid advertising strategies, resulting in a $13 cost saving while maintaining 24% effectiveness.
  • Entered category data into Tableau databases, streamlining analysis procedures for speed and precision.
  • Tracked system data and tweaked marketing campaigns, which resulted in a 12% increase in sales.
  • Collaborated with senior team members.
  • Contributed to 5 in forecasted revenue.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Contributed to a 15% rise in customer engagement.
  • Collaborated with design teams to deliver on-brand visuals for print and digital media across multiple campaigns.
  • Assisted in launching a product redesign that drove $7 in incremental revenue within 10 months of release.

Summaries

  • Bringing a thorough knowledge of method products, market conditions, and customer preferences to the table.
  • Adept at customer segmentation.
  • Analyzed and optimized campaigns.
  • Assisted in tasks leading to a 54% increase in organic traffic.
  • Dedicated to thorough and accurate research.
  • Strategic Marketing Intern with 10 years of successful quality assurance and budget management experience.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Applied competitor analysis to long-term strategy.

Accomplishments

  • Developed tailored messaging for segmented audiences that drove a 76% uplift in email open rates.
  • Spearheaded rebranding for Northwind, resulting in a 53% YoY improvement in brand perception following launch.
  • Developed and distributed media kits for external partners, leading to 10 new collaborative projects over 6 months.
  • Implemented SEO best practices, contributing to an increase in organic search impressions by 77%.
  • Integrated third-party data sources to improve targeting for paid acquisition campaigns, reducing acquisition costs by an average of 72%.
  • Collaborated on paid advertising strategies with external agencies, leading to a $3 cost saving and maintaining 60% ad efficiency.
  • Optimized metric to create more efficient tracking and nurturing of leads, leading to a 51% shorter sales cycle.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Conducted competitor analysis to inform content strategy and position offerings more effectively, resulting in 13 new sales inquiries.
  • Utilized data analytics tools like Jira to track customer engagement and inform actionable recommendations for retention.

Affiliations

  • Jaycees
  • Project Management Institute
  • American Society of Safety Professionals
  • HubSpot Academy Marketing Certifications
  • International Council of Shopping Centers (ICSC)
  • Certified Professional Marketer (CPM)
  • Rotary International
  • Facebook Blueprint Certification
  • Society of Women Engineers
  • Society of Human Resource Management

Certifications

  • Digital Marketing Certificate - method
  • CompTIA Network+
  • Hootsuite Social Media Marketing Certification
  • Google Tag Manager Fundamentals Certification
  • CompTIA A+ Technician
  • Salesforce Marketing Cloud Email Specialist Certification
  • Advanced Social Media Strategy Training & Certification by Hootsuite
  • Copywriting for Conversions Certification - Jira
  • Social Media Marketing Certificate - Coursera
  • Apple Certified Associate (ACA)

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