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Skills

  • Growth Hacking Techniques
  • Google Analytics proficiency
  • Demand Generation
  • Stakeholder management
  • Customer retention strategies
  • Data entry
  • Conversion Rate Optimization (CRO)
  • Creative problem-solving
  • Copywriting and editing
  • Campaign management

Work Experiences

  • Adapted marketing plans for specific audiences based on initiative and metric research.
  • Collaborated with senior team members.
  • Assisted in writing and editing copy for blog posts, leading to a 18% increase in organic search traffic.
  • Collaborated with design teams.
  • Contributed to 5 in forecasted revenue.
  • Taught company protocols, best practices, and category procedures to entry-level and program data analysts.
  • Coordinated surveys across 16 regions, synthesizing responses into insights that informed customer segmentation.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Achieved a 21% increase in conversion rates.
  • Assisted in writing and editing copy for blog posts.

Summaries

  • Industrious marketing specialist with 6 years of experience in marketing and a decisive and hardworking attitude.
  • Achieved 57% improvement in engagement.
  • Expert in metric sales and SAP promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Adept in market research.
  • Ambitious intern experienced in crafting compelling market narratives.
  • Authored competitive briefs and reports.
  • Analytical marketing professional experienced in competitor analysis and its application to long-term strategy. Authored competitive briefs and reports that outlined potential market opportunities, leading to the realignment of campaign tactics.
  • Analytical marketing professional experienced in competitor analysis.
  • Strategic Marketing Intern is a multi-talented Strategic Marketing Intern who is consistently rewarded for planning and operational improvements.
  • Achieved 79% greater awareness of new offerings.

Accomplishments

  • Resolved product issue through consumer testing.
  • Managed and analyzed post-sales data to identify trends and potential new market segments; increased up-sell/cross-sell conversions by 34%.
  • Monitored and optimized ad campaigns via Workday to continually achieve system results.
  • Built and executed a digital marketing plan that increased leads generated by 69% in the Miscellaneous sector.
  • Led an A/B testing initiative on Facebook ads, resulting in an optimized CTR, reduced CPC by 27%, and improved overall ROI.
  • Conducted competitor analysis to inform content strategy and position offerings more effectively, resulting in 13 new sales inquiries.
  • Co-authored content for blog posts and whitepapers, driving 46% increase in inbound leads for relevant services.
  • Crafted product positioning statements and talking points for product launch, resulting in clear alignment across marketing and sales teams.
  • Developed and distributed media kits for external partners, leading to 10 new collaborative projects over 6 months.
  • Utilized data analytics tools like Jira to track customer engagement and inform actionable recommendations for retention.

Affiliations

  • Search Engine Marketing Professional Organization (SEMPO)
  • Business Marketing Association (BMA)
  • American Marketing Association
  • Interactive Advertising Bureau (IAB)
  • Toastmasters
  • American Association of Advertising Agencies (4A's)
  • Content Marketing Institute (CMI)
  • National Association of Social Workers
  • Rotary International
  • Association for Supply Chain Management (APICS)

Certifications

  • Salesforce
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Shopping Ads Certification
  • Google Display Ads Certification
  • Certified Marketing Automation Professional (CMAP)
  • SHRM Certified Professional (SHRM-CP)
  • Content Strategy Certification - Harbor & Co.
  • Facebook Blueprint Certification - Social Media Marketing Professional
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Associate - initiative

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