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Skills

Content calendar creation and management
Automation Tools for Post Scheduling (e.g., Hootsuite, Buffer)
Data-driven campaign optimization
Facebook Ads Optimization
Project Management for Social Media Launches
Cross-platform content strategy
Content Creation and Editorial Writing
Social Listening and Sentiment Analysis
User Persona Development and Ideation
Storytelling and Visual Content Alignment

Work Experiences

Analyzed consumer adoption trends.
Collaborated with the product team to launch QuickBooks on social platforms, achieving 9K pre-sale orders through targeted storytelling.
Achieved results in 2019.
Created and optimized content calendars, helping increase platform consistency and visibility by 53% across 7 brands.
Achieved a traffic boost of 53% to company website.
Aligned social calendars with broader brand goals.
Manage communication between the audience and the company on social media platforms.
Designed content with a customer-first approach.
Achieved a 54% improvement in user engagements.
Capitalized on trending hashtags.

Summaries

Diligent and analytical Social Media Executive.
Adept in managing large-scale ad campaigns across Facebook and Google Ads, generating $5 in revenue and reducing CPC by 81%.
Developed strategies that increased user engagement.
Achieved success during high-profile launches.
Collaborative leader with a strong grounding in multimedia content production, successfully driving brand storytelling efforts that earned 17K new followers and 26% engagement growth.
Adept at using Google Analytics.
Adept in cross-channel marketing collaboration.
Achieved results within two years.
Detail-focused strategist with a talent for turning underperforming campaigns around, ensuring that all content is optimized in real-time to meet key KPIs like CPC reduction.
Aligned content with business objectives.

Accomplishments

Established segmentation and audience personas to drive more personalized and relevant social media content, boosting engagement by 85% in the Northeast.
Performed daily social media monitoring and reporting, identifying growth opportunities that boosted user engagement by 15% in several months.
Devised and implemented hashtag and social listening strategies, compounding reach by 39% and improving customer sentiment for Beacon Labs by 45%.
Introduced an efficient social media reporting format which cut analysis time by 74% and allowed for quicker optimizations and strategic adjustments.
Developed targeted ad copy for PPC campaigns, achieving a 49% lower cost-per-click (CPC) and a 43% higher return on ad spend (ROAS) in two years.
Managed influencer outreach and partnerships, leading to 9 cross-promotional posts and a 22% increase in user engagement.
Spearheaded collaboration with influencers, negotiating agreements that led to 6 high-visibility cross-promotions and contributed to a 77% uptick in sales.
Oversaw the social media calendar for 6 accounts, leading to an optimized content workflow and a 59% increase in post consistency.
Adapted the company’s brand voice across 10 social media channels to improve customer interaction and achieve 81% increase in brand engagement.
Contributed to a content marketing strategy that led to a 71% increase in inbound traffic to the company's blog through integrated social media promotion.

Affiliations

Regular attendee of Social Media Strategies Summit for insights into the next-gen social media scheduling tools and platform optimization.
Participated in Copyblogger's Content Challenge, where new techniques for boosting social shares and mentions were trialed.
Active participant in the Search Engine Marketing Professionals Organization (SEMPO), focusing on optimizing cross-channel campaigns.
Alumni of the Digital Marketing Institute (DMI), focusing on content curation and scheduled post optimization for small businesses.
Involved with Twitter for Professionals Beta Program, utilizing real-time social listening for product campaign adjustments.
Member of the Interactive Advertising Bureau (IAB), regularly attending webinars on cross-platform advertising effectiveness.
Completed a HubSpot Academy certification specializing in content marketing and audience research for social media growth.
Volunteer social media coordinator with a non-profit digital marketing group, managing multi-platform content for community events.
Regular participant in Adobe’s Digital Marketing Certification Network, refining skills in ad copy development and graphic integration.
Contributed to a LinkedIn Learning course on storytelling techniques for social media executives, particularly for product-focused narratives.

Certifications

Facebook Ads Manager Blueprint Certification
Instagram Creative Certificate from Beacon Labs
HubSpot Content Marketing Certification
Twitter Flight School Video Ads Badge
Hootsuite Platform Certification
Certified Social Media Manager Ironclad Systems, 2017
Certificate in Data-Driven Marketing
Brand Marketing Certification Program from Brightline, 2019
Adobe Creative Cloud Certification for Photoshop & Illustrator
Search Engine Optimization (SEO) Certification by LinkedIn Learning

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