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Skills

  • A/B testing for meta tags
  • Ad development
  • Regulatory compliance
  • Salesforce expertise
  • Keyword research and mapping
  • Relationship development
  • First Aid/CPR
  • Influencer and outreach collaboration
  • Budget management for SEO tools
  • Problem resolution

Work Experiences

  • Aligned SEO and paid strategies.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Boosted client results by 77%.
  • Had an excellent attendance record and was always on time for work.
  • Achieved results within the first one year.
  • Created SEO guidelines for the content team.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Achieved certification in 2017.
  • Conducted competitor backlink analysis.

Summaries

  • Collaborative Senior SEO Executive with a sharp focus on cross-functional teamwork, optimizing website architecture alongside design and development teams to improve engagement by 52%.
  • Consistently identified key content optimization opportunities, leading to 5 high position results in heavily searched long-tail keywords.
  • Conducted A/B testing of meta tags.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved visibility in FAQs.
  • Achieved results in 6 months.
  • Excellent decision-making, organizational, and analytical skills.
  • For new and existing customers, leads routine operations and special projects.
  • Achieved 40% improvement in organic market share.
  • Consistently identified key content optimization opportunities.

Accomplishments

  • Collaborated with team of 12 in the development of system.
  • Instrumented a data-driven approach to optimize internal linking, resulting in 55% more pages ranking within top search results.
  • Documented and resolved initiative which led to program.
  • Achieved a 46% reduction in bounce rate by optimizing content layout and user engagement elements on key high-traffic pages.
  • Managed technical SEO for a website migration of 7 pages, preserving 42% of organic traffic post-launch.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Trained a team of 17 content creators on SEO best practices for editorial workflows, generating 10 new pieces of optimized content per week.
  • Implemented structured data markup (Schema.org) for metric, which enhanced rich snippet visibility and boosted CTR by 65%.
  • Implemented a data-driven keyword strategy that identified 9 long-tail keywords, increasing organic traffic from low-competition searches by 45%.
  • Effectively managed and monitored site migrations using Adobe Creative Suite, ensuring no significant traffic fluctuations across 17 pages.

Affiliations

  • Google Analytics Certified Professional
  • Lions Club
  • Certified Google Tag Manager Specialist
  • Guest Lecturer at initiative Digital Marketing Program
  • SEO Bootcamp Facilitator for Digital Marketing Institutes
  • Co-organizer for monthly SEO-focused webinars in Columbus
  • Member of the International Association of Business Communicators (IABC)
  • Board member for Local SEO Meetup Group
  • Member of the Search Engine Marketing Professional Organization (SEMPO)
  • American Medical Informatics Association

Certifications

  • Screaming Frog SEO Spider Training
  • Project Management Professional (PMP)
  • Google Mobile Sites Certification
  • Local SEO Mastery Certification (by Beacon Labs)
  • SERanking SEO Academy Certification
  • CompTIA Security+
  • Certified SEO Expert (by Cedar Works)
  • SEO Auditing and Site Diagnostics Certification
  • Certified Public Accountant (CPA)
  • Search Engine Algorithm Update Mastery Certification

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