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Skills

  • Multilingual SEO strategies
  • Keyword research and mapping
  • On-page SEO optimization
  • International SEO strategies
  • Page speed optimization using Microsoft Excel
  • Regulatory compliance
  • Budget management for SEO tools
  • Strategic planning
  • Supervision
  • Google Analytics framework proficiency

Work Experiences

  • Achieved recovery within three years.
  • Aligned SEO and paid strategies.
  • Achieved 15 organic mentions in local news outlets.
  • Achieved this within two years.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Collaborated with the PPC team.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Looked for industry trends on social media and through online sources.
  • Collaborated closely with the PPC team to align SEO and paid strategies, resulting in a 48% overall ROI increase.
  • Collaborated with developers to resolve over 5 technical SEO issues flagged by Asana, improving Core Web Vitals for Jira by 46%.

Summaries

  • Collaborated with marketing and content teams.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 8 high position results.
  • Collaborative Senior SEO Executive.
  • Achieved this for key mobile-related queries within 18 months.
  • Climbed search rankings from #metric to #1.
  • Achieved 76% more mobile conversions.
  • Achieved 74% increase in lead generation.
  • Excellent decision-making, organizational, and analytical skills.

Accomplishments

  • Effectively managed and monitored site migrations using Adobe Creative Suite, ensuring no significant traffic fluctuations across 17 pages.
  • Leveraged Google Search Console’s Enhancement Reports to resolve 6 mobile usability issues, improving mobile search experience and rankings.
  • Designed and implemented a site speed improvement plan that reduced page load time by 18 seconds, resulting in 54% lower bounce rates.
  • Developed a dynamic content strategy, incorporating seasonal trends and topic clusters, driving a 71% year-over-year increase in organic conversions.
  • Utilized tools such as SAP to monitor and resolve site crawl errors, maintaining an error-free status for over 2 pages.
  • Led an initiative to acquire backlinks from 8 high-authority domains, contributing to a 46% improvement in organic rankings.
  • Executed competitive analysis and backlink profile audits for clients, leading to the disavow and removal of 4 harmful links, which improved their domain authority.
  • Resolved product issue through consumer testing.
  • Implemented a comprehensive Content Decay Strategy, updating 11 old blog posts and increasing organic impressions by 73%.
  • Implemented a data-driven keyword strategy that identified 9 long-tail keywords, increasing organic traffic from low-competition searches by 45%.

Affiliations

  • American Society of Safety Professionals
  • SEO Bootcamp Facilitator for Digital Marketing Institutes
  • Board member for Local SEO Meetup Group
  • Guest Lecturer at initiative Digital Marketing Program
  • Association of Information Technology Professionals
  • Attendee at BrightonSEO conference 2023
  • Graduate of HubSpot Content Marketing Certification Program
  • Contributor to Ahrefs Insider Program for SEO Professionals
  • Member of the Yoast SEO Contributors Group
  • Contributor to Search Engine Watch Expert Roundtable

Certifications

  • SERanking SEO Academy Certification
  • Advanced Google Search Console Training
  • ServSafe
  • Voice Search Optimization Expert Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • HTML for SEO Professionals Certification (by Lakeside Partners)
  • On-Page SEO Fundamentals (by Vantage)
  • CompTIA Security+
  • Bing Ads Accredited Professional
  • Cisco Certified Network Associate (CCNA)

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