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Skills

  • A/B testing for meta tags
  • Mobile SEO best practices
  • First Aid/CPR
  • Strategic planning
  • Amazon SEO optimization
  • On-page SEO optimization
  • Salesforce expertise
  • Backlink analysis and acquisition
  • Program equipment
  • Ad development

Work Experiences

  • Boosted client results by 77%.
  • Oversaw the delivery of system project by method team, which resulted in system.
  • Aligned SEO and paid strategies.
  • Achieved results within the first one year.
  • Conducted competitor backlink analysis.
  • Collaborated with the PPC team.
  • Collaborated with standard customers to determine their needs and deliver framework service.
  • Collaborated with developers to resolve over 5 technical SEO issues flagged by Asana, improving Core Web Vitals for Jira by 46%.
  • Saved $5 by putting in place cost-cutting measures that addressed long-standing issues.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.

Summaries

  • Addressed penalty within two years.
  • Achieved results in 6 months.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Costs were consistently reduced while profits were increased.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Excellent decision-making, organizational, and analytical skills.
  • Developed a keyword research and targeting process that identified 9 new content opportunities, driving a 26% increase in organic traffic.
  • Developed an actionable keyword strategy.
  • Achieved 8 high position results.
  • Senior SEO Executive with 8 years of successful cross-functional collaboration and data analysis experience.

Accomplishments

  • Devised mobile-first SEO strategies for 2 websites, increasing mobile organic traffic by 31% compared to the previous period.
  • Optimized local search profiles and created geo-targeted content strategies, resulting in 12% more visits from localized searches.
  • Optimized meta tags, alt texts, and headers to adhere to accessibility best practices, enhancing user experience and SEO rankings.
  • Implemented a comprehensive Content Decay Strategy, updating 11 old blog posts and increasing organic impressions by 73%.
  • Conducted site performance audits for mobile and desktop versions, yielding a 41% decrease in page load time and subsequent improvement in rankings.
  • Collaborated with design and development teams to implement UX/UI improvements that contributed to a 67% increase in session duration on key landing pages.
  • Implemented a data-driven keyword strategy that identified 9 long-tail keywords, increasing organic traffic from low-competition searches by 45%.
  • Developed multilingual SEO strategies across 17 languages for international clients, resulting in a 21% traffic growth in non-English regions.
  • Collaborated with team of 12 in the development of system.
  • Secured featured snippets on high-value keywords for 3 articles, driving a 31% increase in high-intent organic traffic.

Affiliations

  • American Society of Safety Professionals
  • Member of the International Association of Business Communicators (IABC)
  • Contributor to Ahrefs Insider Program for SEO Professionals
  • Affiliate with the Conversion Rate Optimization Academy
  • SEO Bootcamp Facilitator for Digital Marketing Institutes
  • Association for Supply Chain Management (APICS)
  • Certified specialist in SEMrush SEO techniques
  • Jaycees
  • National Association of Social Workers
  • International Council of Nurses

Certifications

  • Mastering SEO A/B Testing Techniques
  • Google Webmaster Tool Masterclass
  • Moz SEO Essentials Certification
  • ServSafe
  • Advanced Google Search Console Training
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified
  • SHRM Senior Certified Professional (SHRM-SCP)
  • On-Page SEO Fundamentals (by Vantage)
  • WordPress AMP for SEO Certification (by Meridian)

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