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Skills

  • Client Acquisition and Retention
  • Influencer Marketing Collaboration
  • Conversion Rate Optimization (CRO)
  • Graphic design
  • Marketing analytics using SAP
  • Lead generation and nurturing
  • Data entry
  • Research methods
  • A/B testing for landing page conversions
  • Budgeting

Work Experiences

  • Conceptualized a rebranding campaign.
  • Conceptualized and executed a rebranding campaign, increasing brand recall by 77% for Adobe Creative Suite.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Boosted social media followers by 8% in one year.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Collaborated cross-functionally with the product development and sales teams to launch Asana, achieving a 11% market share growth in Seattle.
  • Achieved 74% growth across emerging markets.
  • Achieved 16 leads in under two years.
  • Achieved a 26% year-over-year increase in web traffic.
  • Analyzed competitors' digital presence, utilizing insights to improve market positioning, which boosted social media followers by 16% in the past year.

Summaries

  • Achieved an average 64% increase in direct sales.
  • Achieved growth within one year.
  • Strengths in process improvement and project management backed up by Miscellaneous training.
  • Achieved a 57% boost in lead-to-customer conversion.
  • Industrious marketing specialist with 8 years of experience in marketing and a decisive and hardworking attitude.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 20% increase in landing page conversions.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Achieved a 16% increase in email subscribers.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Monitored and adjusted SEO strategy, leading to a 73% increase in organic search rankings and a 51% growth in inbound leads.
  • Assisted in the roll-out of a global re-marketing strategy, reducing lead abandonment by 70% and recovering $15 in potential lost revenue.
  • In partnership with category, successfully localized digital campaigns, driving customer acquisition growth of 74% in key international markets.
  • Optimized web content based on user behavior analytics that resulted in a 28% increase in landing page engagement and time spent on page.
  • Developed and executed a multi-channel digital strategy, increasing site traffic for Ironclad Systems by 55% and boosting lead acquisition by 43%.
  • Increased subscription list size by 36% using advanced list segmentation techniques and personalized lead nurturing strategies.
  • Revamped the user journey for the system based on heatmap insights, resulting in 47% more completed goals or actions per visit.
  • Tracked and analyzed customer interaction data using Jira, resulting in 14 new actionable insights for future strategic campaigns.
  • Created targeted influencer marketing campaigns, which increased brand awareness by 25% and drove $14 in direct sales.

Affiliations

  • Association of National Advertisers (ANA) – Marketing Master within personalized focuses on B2C campaign strategies and user experience.
  • LinkedIn Marketing Solutions Certified Professional – Active participant, leveraging LinkedIn’s platform for brand and B2B marketing.
  • HubSpot Academy – Certified in Email Marketing & Inbound Marketing, frequently involved as a mentor for junior digital marketers.
  • ClickZ Advisory Board – Consulted on A/B testing methods and content personalization within the digital marketing industry.
  • Search Engine Marketing Professional Organization (SEMPO) – Participating member, contributing to digital conferences and workshops.
  • Freemason
  • Interactive Digital Marketing Professionals (IDMP) – Trainer and panelist on emerging trends and technologies in multichannel marketing.
  • American Marketing Association
  • Women in Digital – Strategic advisor and mentor, supporting female digital marketing professionals through webinars and networking events.
  • American Society of Safety Professionals

Certifications

  • CompTIA Security+
  • First Aid/CPR Certified
  • CompTIA A+ Technician
  • Hootsuite Platform Certification
  • Microsoft Advertising Certified Professional
  • Certificate in Social Media Marketing - Coursera
  • Meta Certified Digital Marketing Associate
  • Moz SEO Essentials Certification
  • Certified Email Marketing Specialist - HubSpot Academy
  • Conversion Rate Optimization Mastery - CXL Institute

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