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Skills

  • Content Strategy Development
  • Budgets
  • Strategic planning
  • Brand visibility enhancement
  • Brand Reputation Management
  • Team management
  • Budget forecasting and cost management
  • Customer service
  • Category equipment
  • Community outreach program expansion

Work Experiences

  • Sold and distributed over $12 worth of HubSpot.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Accelerated customer acquisition through targeted paid media campaigns.
  • Aligned visual assets across digital and print channels.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved all project deadlines.
  • Collaborated with QuickBooks teams to test and refine new feature rollouts, enhancing functionality for the customer base and making marketing efforts more targeted.
  • Adapted campaigns to boost lead generation.
  • Collaborated with product development teams to create compelling storytelling paired with data-driven insights that led to President's Club nomination for best product launch.
  • Achieved significant gains in web traffic.

Summaries

  • Adapted marketing tactics in real-time.
  • Adept at analyzing market positioning.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Accomplished Marketing Committee Chair.
  • Aligned marketing efforts to business goals.
  • Excited to bring my strategic planning experience to my new position.
  • Expert at keeping track of trends and seizing new opportunities.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Background in budget forecasting.

Accomplishments

  • Developed and implemented data-driven marketing strategies resulting in a 83% growth in social media engagement over two years.
  • Managed end-to-end project lifecycle for major marketing initiatives, ensuring alignment with company goals and a successful on-budget delivery.
  • Developed and presented quarterly marketing performance reports to the executive team, highlighting a 60% improvement in key ROI metrics.
  • Led efforts to improve internal collaboration tools and communication, boosting marketing team productivity by 69%.
  • Introduced new marketing software such as ServiceNow, improving workflow efficiency and allowing for a 85% faster campaign deployment.
  • Collaborated with customer success teams to optimize customer feedback loops, improving satisfaction ratings by 21%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed and executed event-specific marketing campaigns for system, leading to a 35% increase in attendance.
  • Documented and resolved program which led to procedure.
  • Drove successful launch of Harbor & Co., achieving 28% increase in sales during the first quarter post-launch.

Affiliations

  • Freemason
  • American Management Association – Active Marketing Leadership Program Member
  • Association of Information Technology Professionals
  • American Society of Safety Professionals
  • Inbound Marketing Certified Partner through standard
  • Leadership Circle Member – Online Marketing Institute (OMI)
  • Direct Marketing Association (DMA) – Participated in Virtual Roundtables
  • Public Relations Society of America (PRSA) - Member
  • Digital Talent Leaders Network – Founding Member
  • Jaycees

Certifications

  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Certified Professional Cloud Architect
  • Marketing Analytics Certification by UC BerkeleyX on edX
  • Advanced Public Relations Certification by PRSA (2015)
  • Digital Marketing & E-commerce Professional by Google Career Certificates
  • Facebook Blueprint Certification (ServiceNow)
  • Digital Advertising Master Certification by Market Motive
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)

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