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Skills

  • Competitor analysis and insights
  • Award-winning media initiatives
  • Communications
  • Video promotions
  • AI-driven media optimization
  • Increasing public awareness
  • Digital transformation leadership
  • Organization
  • Relationship development
  • Data-driven decision making

Work Experiences

  • Worked with media representatives to ensure that special events were covered effectively.
  • Achieved 18 million organic views.
  • Tracked sales and effectiveness of framework campaigns to improve department planning and initiatives.
  • Planned and submitted marketing department budgets totaling $17.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Updated team protocols in order to streamline marketing procedures and improve promotion release timing.
  • Created dynamic, modern, and effective framework marketing materials using QuickBooks.
  • Pushed my team to achieve and exceed sales goals.
  • Captured 3 online viewers in the first month.
  • Successfully managed 3 accounts at the same time to increase the company's revenue by 2%.

Summaries

  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • Within Miscellaneous, senior Head of Media and outstanding performer in cross-functional collaboration and process improvement.
  • Clear understanding of strategic planning and client relations as well as team leadership training.
  • Head of Media is a multi-talented Head of Media who is consistently rewarded for planning and operational improvements.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Understanding how to boost revenue, productivity, and customer satisfaction in a metric company.
  • Advanced SAP and Salesforce abilities.
  • Proven track record of maintaining existing client relationships while growing revenue from new ones.

Accomplishments

  • Improved mobile campaign click-through-rate (CTR) by 58% by optimizing pay-per-click strategies and refining audience segmentation.
  • Resolved product issue through consumer testing.
  • Launched data-driven insights tools to support media buying decisions, reducing cost-per-acquisition (CPA) by 61%.
  • Lead the overhaul of company’s media processes, reducing overhead costs by 49% by transitioning to cloud-based platforms.
  • Designed and launched digital transformation of media buying processes, achieving 32% operational cost savings within one year.
  • Collaborated with team of 2 in the development of procedure.
  • Orchestrated the complete revamp of media buying processes for Brightline, achieving a 78% reduction in time-to-market.
  • Directed a comprehensive SEO content strategy, delivering 69% increase in organic traffic and a notable boost in brand visibility.
  • Cultivated and managed influencer partnerships through ServiceNow, successfully increasing earned media value by standard.
  • Directed a 14-person paid media team, successfully increasing ROAS by 19% within 2018.

Affiliations

  • Lions Club
  • Ad-Operations Global Network - Actively involved in campaigns optimizing paid and organic media across multiple markets.
  • International Social Media Association (ISMA) - Member focused on innovations in social media strategy tied to audience growth.
  • American Marketing Association
  • Programmatic Trading Council (PTC) - Member involved in discussing innovations and evolving standards in programmatic media buying.
  • Society of Digital Agencies (SoDA) - Active participant in global digital innovation initiatives.
  • Emerging Media Leaders Forum (EMLF) - An active participant shaping the future strategies of digital transformations in media.
  • Corporate Content Creators Club (C4) - Founding member contributing to cross-media content strategies and performance metrics.
  • Cloud Security Alliance - Specialized in migrating media operations to cloud-based platforms with an emphasis on security compliance.
  • Society of Women Engineers

Certifications

  • Certified Video Content Creator by initiative
  • Interactive Advertising Bureau (IAB) Advanced Programmatic Certification
  • Certified Performance Marketing Specialist by metric
  • Google Ads Display Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Online Media Buying & Planning Certification by initiative
  • Certified Video Marketing Specialist by category
  • Certified Marketing Analytics Professional by framework
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • HubSpot Content Marketing Certification

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