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Skills

  • Event sponsorship activation design
  • Business operations
  • Information gathering and analysis
  • Regulatory compliance
  • PR strategy development
  • Business Development
  • Sales pipeline management
  • Audience engagement strategy
  • Data-driven decision making
  • Cross-cultural communication

Work Experiences

  • Acquired strategic sponsorships.
  • Achieved strong renewals.
  • Achieved results over a 2-year period.
  • Contributed to a 70% increase in sponsor satisfaction.
  • Transported Workday to 18 months customer locations.
  • Collaborated with the marketing team.
  • Had an excellent attendance record and was always on time for work.
  • Oversaw the delivery of category project by process team, which resulted in category.
  • Achieved results within 17 weeks of launch.
  • Crafted a compelling sponsorship pitch.

Summaries

  • Attracted 18 environmentally conscious brands.
  • Aligned sponsorship strategies with brand goals.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Achieved record-high contributions of $12.
  • Adept in developing holistic sponsorship plans.
  • Aligned workflows with organizational growth objectives.
  • Achieved 18% improvement in year-over-year renewals.
  • Accomplished professional in corporate sponsorship strategy, having negotiated multi-year agreements with leading brands, securing $5 in new funding for process.
  • Achieved a 79% renewal rate.

Accomplishments

  • Championed the adoption of Asana within the sponsorship team, resulting in streamlined processes and a 84% decrease in turnaround time for sponsor deliverables.
  • Devised a strategic sponsorship roadmap that led to multi-year partnership commitments worth $2 with 4 key corporate clients.
  • Created a data-driven approach to optimize sponsor prospecting efforts based on engagement history, generating $2 in new revenue.
  • Achieved a 52% increase in average sponsorship deal size by creating exclusive package tiers designed for high-profile sponsors.
  • Achieved 58% year-over-year retention in sponsorship partnerships through targeted engagement and benefit alignment.
  • Integrated sponsorship management functions with program, streamlining sponsor communications and reporting, leading to 48% enhanced efficiency.
  • Resolved product issue through consumer testing.
  • Generated $10 in new sponsorship revenue by introducing upselling strategies targeting untapped vertical markets.
  • Introduced a cross-selling framework within the sponsorship sales process that contributed $17 in new business within 18 months.
  • Led internal workshops for cross-departmental collaboration, boosting productivity in sponsorship initiatives and exceeding KPIs by 76% year-on-year.

Affiliations

  • Sponsors and Agencies Association (SAA)
  • Society for Marketing Professional Services (SMPS)
  • Cause Marketing Forum
  • Toastmasters
  • Women's Development Network (WDN)
  • Freemason
  • International Council of Nurses
  • Business Development Institute
  • Young Nonprofit Professionals Network (YNPN)
  • Partnership Professionals Network

Certifications

  • Grant Writing Certification - Lakeside Partners
  • Certified Post-Event Engagement Specialist initiative
  • CompTIA A+ Technician
  • Corporate Partnership Management Certificate method
  • Certified Business Analysis Professional (CBAP)
  • Advanced Contract Negotiation Certification - Harbor & Co.
  • Certified Expert in Stakeholder Engagement process
  • Certified Public Accountant
  • Salesforce Advanced Admin Certification
  • Microsoft Certified Systems Engineer (MCSE)

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