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Skills

  • Regulatory compliance
  • MS Office
  • Event sponsorship activation design
  • Contract negotiation
  • PR strategy development
  • Financial reporting and analytics
  • Process improvement
  • Market Research and Competitive Analysis
  • Team building
  • Cross-functional team leadership

Work Experiences

  • Collaborated with major Miscellaneous brands.
  • Had an excellent attendance record and was always on time for work.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Transported Workday to 18 months customer locations.
  • Created a new suite of sponsorship packages, which resulted in a 41% increase in proposal acceptance rates.
  • Built strategic partnerships with 14 brands.
  • Achieved 41% renewal rates.
  • Achieved 34% growth in social media impressions.
  • Created sponsor success stories.

Summaries

  • Aligned initiatives with partner objectives.
  • Adept at leveraging market research.
  • Attracted 18 environmentally conscious brands.
  • Adept in developing holistic sponsorship plans.
  • Achieved a 79% renewal rate.
  • Achieved 48% year-over-year growth for major events.
  • Accomplished in developing sponsorship workflows that align with organizational growth objectives, raising $14 in partnership revenue through proactive business development.
  • Adept at leveraging market research and competitive analysis to uncover new sponsorship opportunities, exceeding sponsorship revenue goals by 41% over the past 5 years.
  • Aligned sponsorship strategies with brand goals.
  • Collaborative event strategist experienced in integrating sponsorship activations into large-scale events, contributing to a $11 increase in total event revenue while strengthening sponsor visibility.

Accomplishments

  • Exemplified high levels of stakeholder engagement by coordinating and presenting detailed quarterly sponsor reports, resulting in renewal rates of 32%.
  • Created a multichannel marketing approach for sponsors, increasing sponsor engagement by 55% across digital, email, and event-based platforms.
  • Secured PMP for the entire team, enhancing the standardization process within the sponsorship department, leading to improved reporting accuracy and team agility.
  • Utilized Adobe Creative Suite to automate sponsorship reporting and analytics, reducing administrative work by 56% while improving accuracy.
  • Integrated sponsorship management functions with program, streamlining sponsor communications and reporting, leading to 48% enhanced efficiency.
  • Leveraged data insights to develop dynamic sponsorship packages during method, increasing overall sponsor participation by 58%.
  • Collaborated with team of 16 in the development of category.
  • Pioneered a sponsorship analytics dashboard that provided real-time insights into key sponsor KPIs, driving a 68% increase in sponsor satisfaction.
  • Identified and secured new sponsor opportunities in emerging sectors, contributing $8 to Adobe Creative Suite’s budget in 2023.
  • Successfully integrated audience engagement analytics into the sponsorship reporting process, leading to a 30% more accurate forecasting of sponsor ROI.

Affiliations

  • Association for Computing Machinery
  • International Society for Marketing and Sponsorship
  • Association of Information Technology Professionals
  • Digital Marketing Association
  • Freemason
  • European Sponsorship Association (ESA)
  • Partnership Professionals Network
  • Society of Human Resource Management
  • Cause Marketing Forum
  • Jaycees

Certifications

  • Certified Social Media Marketing Professional - Asana
  • Google Analytics for Nonprofits Certification
  • Nonprofit Financial Management Certification (Summit Group)
  • Salesforce
  • ServSafe
  • Institute of Fundraising (IoF) Certification in Corporate Partnerships
  • Analytics for Fundraising Certification Salesforce
  • Digital Sponsorship Activation Certification metric
  • Certified Business Analysis Professional (CBAP)
  • Advanced Certificate in Corporate Philanthropy Brightline

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