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Skills

  • Team management
  • Behavioral targeting expertise
  • A/B testing of push notifications
  • Administrative support
  • Conversion rate analysis for geo-targeted campaigns
  • MS Office
  • Invoice generation
  • Planning and coordination
  • Business performance analysis
  • Consumer tracking and reporting

Work Experiences

  • Was in charge of external branding strategies for a single message output.
  • Analyzed proximity performance metrics.
  • Achieved results in procedure.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.
  • Created direct mass mailings that increased the customer base by 17%.
  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Collaborated with logistics on in-app proximity triggers, resulting in 15 interactions that directly contributed to initiative.
  • Gathered and analyzed consumer information, such as demographics, preferences, and buying patterns.
  • Wrote marketing, advertising, and website copy and proofread it.
  • Collaborated with retail teams.

Summaries

  • Scrum Master certified
  • Proximity Marketer completed, with 17 years of industry leadership experience in progressive roles.
  • Data analysis in program settings and data analysis in cross-functional collaboration settings.
  • Marketing professional with the ability to adapt to changing market conditions.
  • Achieved 29% growth in customer outreach.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • To drive improvement, effectively monitors and evaluates KPIs.
  • Knowledge of Adobe Creative Suite in depth, as well as workflow optimization and data analysis abilities.
  • Excellent attention to detail as well as a creative mindset.

Accomplishments

  • Led cross-functional task forces between marketing, data, and retail teams to improve physical store engagement via custom mobile notifications.
  • Collaborated with the creative team to refine mobile geo-ad content, reducing bounce rates by 82% and driving a 39% lift in engagement.
  • Trained retail teams on the effective use of proximity marketing tools, leading to a 26% increase in engagement at the store level.
  • Optimized beacon-triggered promotions, resulting in 42% growth in customer repeat visits compared to previous year.
  • Collaborated with mobile analytics teams to assess foot traffic patterns, enhancing campaign effectiveness and driving a 25% lift in local sales.
  • Spearheaded location-specific promotion analysis on Workday sales, delivering 84% growth in revenue within 18 months.
  • Coordinated proximity-triggered couponing program that raised conversion rates by 61% at Boston, exceeding quarterly sales targets.
  • Introduced new dynamic geofencing methodologies that improved overall audience segmentation and resulted in a 64% higher engagement rate.
  • Enhanced targeting precision in geo-marketing campaigns through continuous testing, achieving a 44% improvement in notification response rates.
  • Established location-based marketing benchmarks by coordinating with system and increased store foot traffic by 44%.

Affiliations

  • Attended training from Google Academy on Geo-Location and Proximity Advertising.
  • Participant in the GeoMarketing Conference, staying current on location-based advertising techniques.
  • Certified practitioner in Bluetooth Low Energy (BLE) Marketing, optimizing notifications for in-store promotions.
  • Affiliate of the Retail Advertising and Marketing Association (RAMA), fostering innovations in mobile and location-specific marketing.
  • Participant in Proximity Marketing World Forum, driving discussions on the latest technology trends.
  • Member of the Retail Marketing Society, focusing on innovation in in-store promotional strategies with geo-fencing.
  • Certified through Coursera’s Location-Based and Proximity Marketing Essentials Program.
  • Affiliate of the Global Association for Mobile Marketing, expanding knowledge on geo-targeted ad campaigns.
  • Certified in Geo-Marketing Techniques through framework, increasing expertise in location-based customer insights.
  • Affiliate of the Location-Based Marketing Association (LBMA), collaborating with experts on cutting-edge proximity marketing strategies.

Certifications

  • Certified Bluetooth Beacon Specialist (CBBS) by initiative
  • Association for Project Management (APM)
  • First Aid/CPR
  • ServSafe
  • Facebook Blueprint Certification in Proximity Marketing
  • Location-Based Services and Proximity Marketing by Brightline
  • Proximity Advertising Fundamentals Certification by Adobe Creative Suite
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Security+
  • Location Intelligence for Marketers by category

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