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Skills

  • Search Engine Optimization (SEO) best practices
  • Copywriting and editorial skills
  • Content Curation for Specific Audiences
  • Content Personalization Using AI and Automation
  • Optimizing Content for Search Engines (SEO/SEM)
  • Influencer Collaboration and Partnership Development
  • Brand Consistency and Digital Storytelling
  • Editorial Direction and Strategy
  • Performance metrics and KPI tracking
  • Content calendar management

Work Experiences

  • Adjusted strategies for a 26% increase in reach.
  • Boosted web traffic by 21%.
  • Authored key digital style guides, reducing editorial errors by 49% and ensuring consistency across all digital media products.
  • Cultivated a strong audience community.
  • Created and published video content that surpassed 14 million views on QuickBooks within the first 12 months.
  • Conducted thorough data analysis on digital audience behavior.
  • Aligned content with SEO guidelines.
  • Designed digital advertisement creatives that achieved a 50% click-through rate, significantly above industry standard.
  • Achieved recognition in 2016.
  • Achieved a 52% click-through rate.

Summaries

  • Boosted organic engagement by 41% across digital platforms.
  • Data-driven Digital Media Editor with a proven record of elevating digital experiences with strategic content optimization and scheduling. Implemented project realignment initiatives that resulted in a 59% traffic increase for high-profile web properties.
  • Adept Digital Media Editor specializing in content strategy and execution, with a track record of boosting organic engagement by 31% across digital platforms. Strong ability to manage diverse stakeholders and a remote creative workforce to deliver high-quality multimedia stories.
  • Achieved a 21% social media boost in 8 months.
  • Analytical Digital Media Editor with extensive experience crafting content strategies that align with brand goals. Pioneered an SEO-focused editorial overhaul that generated a 48% bump in organic traffic and improved search engine rankings.
  • Created user-centered content across multiple platforms.
  • Achieved a 45% traffic increase for high-profile web properties.
  • Creative and results-focused Digital Media Editor skilled in video post-production using Power BI and launching high-impact content across digital platforms. Demonstrated success in increasing video content views by 11 million on Tableau.
  • Aligned content with brand voice.
  • Boosted organic traffic significantly.

Accomplishments

  • Led a successful rebranding project, standardizing multimedia styling which contributed to 32% higher audience retention.
  • Mentored junior editors and production staff on digital editing techniques, resulting in a 21% increase in editorial output efficiency.
  • Coordinated with marketing and graphic design teams to ensure branding consistency across all digital platforms.
  • Collaborated with social media teams to enhance content resonance, increasing organic engagement on Tableau by 23%.
  • Led a remote team across Columbus to develop and publish multimedia stories that increased overall audience engagement by 47% over 6 months.
  • Implemented SEO best practices and content optimization, increasing page ranking on search engine results by 47% within three years.
  • Created email marketing campaigns that achieved an average open rate of 82% and a click-through rate exceeding industry benchmarks.
  • Analyzed audience insights using Microsoft Excel and pivoted content strategies, resulting in 75% higher user time-on-page.
  • Developed interactive media components that contributed to 59% higher engagement rates in 2018.
  • Optimized video content length and structure, reducing bounce rates by 46% across all platforms.

Affiliations

  • Regular attendee at the annual Social Media Examiner Summit, acquiring up-to-date knowledge in social media algorithms and platform changes.
  • Member of the Association of Independent Communications Media (AIM) focusing on content strategy and multi-channel distribution.
  • Member of the International Academy of Digital Arts and Sciences (IADAS), voting on key industry awards such as The Webbys, which recognize excellence in digital content.
  • Participation in SEO-focused workshops hosted by Cedar Works, enhancing knowledge in search engine algorithms and best practices.
  • Member of the National Association of Photoshop Professionals (NAPP) since 2018, participating in interactive workshops to maintain proficiency in digital image editing.
  • Served as a panel speaker at the category Panel on Future Trends in Online Video Editing Chicago, where I shared insights on content effective across multiple platforms.
  • Attendee at program's Journalism and Digital Media Simulation Program 2024, mastering cross-platform distribution and rapid production techniques.
  • Certified by the International Association of Professional Writers & Editors (IAPWE) in editorial best practices and emerging technologies 2019.
  • Participant in the Google Analytics Individual Qualification (GAIQ) training program, specializing in website performance tracking and analysis since 2015.
  • Member of IEEE Professional Communication Society actively learning about standards in digital content dissemination across professional networks.

Certifications

  • Performance Marketing Certification from the Wharton School of Business (Coursera) 2024
  • Content Strategy for Professionals Certification from Northwestern University
  • Video Editing for Digital Platforms Certification from LinkedIn Learning
  • Certified Digital Media Planner (CDMP) from Interactive Advertising Bureau (IAB) 2020
  • Programmatic Media Planning Certification from The Trade Desk
  • Adobe Certified Expert (ACE) in Premiere Pro from Adobe 2022
  • Search Engine Optimization (SEO) Certification from Moz Academy
  • UX Content Strategy Certification from Coursera procedure
  • Google Analytics Certification 2022 from Google Analytics Academy
  • Facebook Blueprint Certification from Facebook 2020

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