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Skills

  • Team management
  • Budgeting
  • Market Positioning
  • Staff management
  • Process improvement
  • PeopleSoft
  • End-to-End Product Execution
  • Brand development
  • Revenue forecasting
  • Budgeting and Allocation 

Work Experiences

  • Captured $78,000-worth of new business opportunities.
  • Increased Power BI sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Captured critical insights for feature prioritization.
  • Benchmarked performance metrics against competitors.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Aligned product positioning.
  • Achieved $6 in annual recurring revenue growth.
  • Achieved a 56% uptime improvement.
  • Advised product development teams on how to improve products based on customer feedback.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Aligned pricing models with market demands.
  • Competent marketing manager with a track record of driving business growth through the implementation of method strategies.
  • Advanced product automation.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Excited to bring my process improvement experience to my new position.
  • Achieved a 50% reduction in product release time.
  • Achieved record-setting improvements in customer retention by 83%.
  • Adept at leveraging competitive analysis to evolve product direction, contributing to 59% increase in sales by 2016.

Accomplishments

  • Led agile development cycles to deliver 10 high-priority features on time, improving internal stakeholder satisfaction and reducing time-to-market by 81%.
  • Optimized subscription-based product offerings, leading to 46% decrease in enterprise customer churn while improving average revenue per user (ARPU).
  • Conducted competitive analysis resulting in the identification of new product opportunities, contributing to a 27% growth in business unit revenue.
  • Developed customer personas based on data analytics, allowing sales teams to target high-value enterprise accounts more effectively, resulting in a 37% increase in closed deals.
  • Led onboarding initiatives for enterprise partners, reducing churn by 80% within three years and improving product stickiness.
  • Monitored product performance metrics post-launch, enabling real-time adjustments that resulted in a 81% increase in user retention rates.
  • Enhanced the onboarding experience for new enterprise clients, reducing time-to-value (TTV) by 40%, aiding rapid product adoption.
  • Developed and implemented a competitive analysis framework that identified key differentiation areas and strategically influenced feature prioritization, resulting in 21% improved market positioning.
  • Delivered sales enablement content that helped drive a 60% increase in conversion rate across enterprise clients.
  • Led cross-departmental initiatives to introduce customer success strategies, improving customer satisfaction scores by 15 points.

Affiliations

  • Association for Competitive Intelligence Professionals (SCIP)
  • Professional Association for Customer Engagement (PACE)
  • The Open Group (TOG) Enterprise Architect Certification
  • Rotary International
  • Association of Information Technology Professionals
  • Business Process Management Institute (BPMI)
  • Society of Women Engineers
  • Association for Supply Chain Management (APICS)
  • Jaycees
  • Institute of Product Leadership (IPL)

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Certified in Risk and Information Systems Control (CRISC) - ISACA - 2017
  • Google Certified Professional Cloud Architect – framework (2015)
  • Certified in Production and Inventory Management (CPIM) - APICS 2022
  • Lean Six Sigma Green Belt - Northwind - 2020
  • Project Management Professional (PMP)
  • ITIL® 4 Foundation Certification – framework
  • Certified Scrum Product Owner (CSPO) - Northwind, 2020
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Agile Leadership (CAL I) - Brightline, 2015

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