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Skills

  • Customer relationship management (CRM) tools
  • Analytics and seo
  • Agency & Vendor Coordination
  • Brand Messaging & Positioning
  • Adobe Creative Cloud
  • Branding
  • Employee training
  • High-Stakes Presentation Development
  • Customer demographics
  • AB Testing & Experimentation

Work Experiences

  • Conducted market research for a Atlanta-based expansion initiative, uncovering key demographics that drove 36% higher engagement in local campaigns.
  • Created customer onboarding marketing strategies.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Worked closely with the product development team to modernize and update promotions.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Created actionable insights.
  • Achieved a 78% increase in open rates.
  • Coordinated cross-functional teams.
  • Coordinated cross-functional teams to refine digital messaging strategies, leading to 2% higher click-through rates in paid ad campaigns.
  • Created, set up, and tested comprehensive Google Ad campaigns, decreasing cost per lead by 24% while exceeding target sales by 13 over three years.

Summaries

  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Marketing Planner with extensive experience in client relations and QuickBooks marketing.
  • Accomplished Marketing Planner specializing in segmentation and targeting.
  • Achieved a 44% increase in open rates.
  • Individual with a track record of creative and effective marketing.
  • Adept at managing media budgets.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Costs were consistently reduced while profits were increased.
  • Excellent attention to detail as well as a creative mindset.
  • Marketing Planner is a multi-talented Marketing Planner who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Led efforts to revamp product positioning in 2022, yielding 43% improvement in campaign reach and successfully penetrating a new market segment.
  • Secured 14 high-profile influencer partnerships that delivered 52% growth in social media followers and 39% increase in engagement across platforms.
  • Led the optimization of the marketing funnel using HubSpot, reducing bounce rates by 77% and increasing lead conversion by 29% over 18 months.
  • Resolved product issue through consumer testing.
  • Planned targeted ad campaigns across 13 channels that maximized ROI by 47%, generating 70% new leads.
  • Coordinated seasonal digital campaigns, achieving record-breaking sales of $10 during standard through targeted paid media and email marketing efforts.
  • Collaborated with sales teams to align demand-generation initiatives with customer journey stages, improving lead quality by 72%.
  • Led a team in the creation of a personalized customer journey that drove a 18% uplift in repeat-customers, while reducing churn by 62%.
  • Implemented marketing automation in QuickBooks, resulting in a 35% reduction in manual processes and the ability to handle 5% more leads.
  • Developed a referral marketing program that incentivized customer advocacy, increasing referral leads by 71% and boosting sales by $14.

Affiliations

  • Project Management Institute
  • Affiliate Marketing Professionals Network - Member to exchange insights and performance-driven solutions for affiliate marketing.
  • American Marketing Association (AMA) Member - Participating in ongoing professional development and networking opportunities.
  • American Advertising Federation (AAF) Associate Member - Engaging with fellow advertisers and attending professional events.
  • American Marketing Association
  • American Management Association (AMA) Member - Focused on obtaining leadership skills relevant to managing marketing teams.
  • Marketing Research Association (MRA) - Participation in research-focused development to refine consumer insights and market research.
  • LinkedIn Marketing Solutions Partner Program - Active in leveraging LinkedIn's marketing tools and professional community.
  • International Association of Administrative Professionals
  • Rotary International

Certifications

  • Salesforce Marketing Cloud Consultant Certification
  • Google Tag Manager Fundamentals Certification
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)
  • Account-Based Marketing (ABM) Certification by Demandbase
  • Project Management Professional (PMP)
  • Certified Analytics Professional (CAP)
  • Certified Marketing Management Professional (CMMP) by the IIMP
  • Professional Certified Marketer (PCM) by AMA
  • Google Certified Professional Cloud Architect

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