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Skills

  • MS Office
  • PeopleSoft
  • Corporate Communications
  • Team building
  • SEO best practices
  • Marketing and advertising
  • First Aid/CPR
  • Business operations
  • Regulatory compliance
  • Budgets

Work Experiences

  • Analyzed competitor strategies.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Sold and distributed over $14 worth of Tableau.
  • Achieved a cohesive visual refresh across all platforms.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved a 75% increase in total new visitors.
  • Applied keyword optimizations to blog posts.
  • Achieved a 30% attendance increase from the previous year.
  • Assisted in the ideation and execution of a creative influencer marketing strategy, boosting product visibility and generating $15 in revenue within the first 7 weeks.
  • Achieved a 48% increase in campaign conversions.

Summaries

  • Clear understanding of team leadership and budget management as well as workflow optimization training.
  • Analyzed campaign strategy.
  • Leader who is detail-oriented, attentive, and decisive.
  • Analyzed subject line performance across 10 campaigns.
  • As a driven marketing intern, I collaborated with account teams to create detailed customer personas, leading to 7 new qualified leads for future campaigns.
  • Achieved over 7 views in less than 16 days.
  • Achieved a 77% improvement in efficiency.
  • As a collaborative team player, I have contributed to 13+ email marketing campaigns, achieving a 49% boost in engagement rates and outreach across platforms.
  • Costs were consistently reduced while profits were increased.
  • Excited to bring my budget management experience to my new position.

Accomplishments

  • Developed and implemented an email marketing campaign that achieved a 28% open rate and 20% click-through rate.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Redesigned landing pages with UX best practices in mind, resulting in a 28% increase in conversion rates.
  • Assisted in designing a digital marketing strategy that led to a 42% increase in online sales within 4 months.
  • Managed content calendar across multiple platforms, ensuring timely delivery of posts for metric.
  • Worked closely with media buyers to execute a paid media strategy, leading to a 77% efficiency improvement in paid advertisement performance.
  • Utilized category to schedule and monitor email marketing campaigns, improving overall click-through by 58%.
  • Managed social media collaborations, establishing partnerships with 15 influencers to reach a combined audience of 3.
  • Optimized website content for SEO, increasing organic traffic by 75% in the span of 4 months.
  • Analyzed marketing data using initiative, providing actionable insights to improve campaign performance by 53%.

Affiliations

  • National Association of Social Workers
  • Association for Computing Machinery
  • Project Management Institute
  • American Medical Informatics Association
  • Society of Human Resource Management
  • National Society of Leadership and Success - Collaborated with peers and mentors to develop leadership and creative marketing acumen.
  • Google Analytics Academy - Completed courses focused on real-time website performance tracking and visitor analytics for marketing optimization.
  • Association of Information Technology Professionals
  • Social Media Examiner Society - Consistently staying updated on leading strategies for social media growth and management.
  • Women in Digital - Actively involved in networking and mentorship programs to boost creative digital marketing efforts.

Certifications

  • Salesforce
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • Cisco Certified Network Associate (CCNA)
  • Copywriting Foundations Certification by LinkedIn Learning
  • CompTIA Network+
  • Cert Prep: Facebook Certified Creative Strategy Professional by LinkedIn Learning
  • Advanced Google Ads Display Certification by Google
  • Fundamentals of Digital Marketing by Google Digital Garage
  • Google Tag Manager Fundamentals by Google Analytics Academy

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