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Skills

  • Trained in consumer marketing
  • Territory management
  • New business development
  • Pricing Strategy Optimization
  • Multi-channel sales strategy deployment
  • Extensive personal network
  • Sales presentations
  • Advanced presentation skills using Power BI
  • Contract structuring for large deals
  • Category management and optimization

Work Experiences

  • Had weekly meetings with Category Sales Directors to figure out how to get around sales roadblocks.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Used sales presentations to communicate product quality and market comparisons.
  • Implemented new inventory management procedures that reduced product theft by 8% in three years.
  • Developed and implemented new online marketing strategies that resulted in a 11% increase in sales.
  • Researched and implemented new strategies to expand the company's operations and customer base.
  • Increased sales volume by introducing new retailers to the product line, such as warehouse clubs and natural food chains.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Maintaining and applying current knowledge of sales, promotions, and policies regarding payments, exchanges, and security practices drove business success.
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.

Summaries

  • Achieved results within 10 months.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Costs were consistently reduced while profits were increased.
  • Achieved 38% margin improvements.
  • Manage 5+ accounts with a revenue of more than $4 per three years.
  • Achieved a 57% improvement in promotional effectiveness.
  • Accomplished Sales Director with a proven track record of achieving 61% revenue growth through targeted expansion and go-to-market initiatives for leading product lines.
  • Accomplished in securing retail merchandising exclusives and increasing market penetration by 21% through in-store promotions and displays.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Persuasive brand imaging has a proven track record of growing network connections.

Accomplishments

  • Surpassed quarterly category sales quotas by 29%, achieved by implementing new sales funnel optimizations and upselling strategies.
  • Utilized Agile project management techniques to manage cross-functional projects, reducing project cycle times and delivering new product launches ahead of schedule.
  • Collaborated directly with marketing and product teams to synchronize category launches, driving early adoption rates up by 78%.
  • Identified underperforming products and worked in tandem with the merchandising team to reinvigorate inventory, achieving a 78% decrease in unsold stock over two years.
  • Developed tailored sales collateral and dynamic content that contributed to an increase in customer engagement, elevating lead-to-customer conversion by 56%.
  • Championed the adoption of business intelligence tools and dashboards, improving forecasting accuracy and reducing inventory holding costs by $2.
  • Assumed a leadership role in solving an inventory supply-chain issue, ensuring product availability during peak retail seasons, increasing revenue by $13.
  • Implemented pricing optimization strategies that delivered a 53% gross margin improvement for standard, while maintaining strong customer loyalty.
  • Fostered strong relationships with key retail partners, negotiating preferred shelf space agreements that brought a 54% increase in visibility and sales.
  • Secured 15 new distribution partnerships in the Southeast, resulting in additional revenue streams of $10 within the first year.

Affiliations

  • Toastmasters
  • Partnered with the Global Consultant Network for Retail Strategy to exchange insights on driving category synergies and growth.
  • Earned a Category Management certification from the Accreditation Council for Accountable Sales Leadership.
  • Jaycees
  • Volunteer participant in sales best-practices workshops through the National Association of Sales Professionals (NASP).
  • Member of the Enterprise Sales Leadership Collaboratory, engaging in knowledge-sharing sessions on enterprise-scale negotiation frameworks.
  • Society of Women Engineers
  • Founding member of the Cross-Industry Directors of Sales Council, focusing on intersector sales leadership and negotiations.
  • Took part in thought-leadership webinars through B2B Sales Loopholes to sharpen contract negotiation and closing skills.
  • International Association of Administrative Professionals

Certifications

  • Six Sigma Green Belt for Sales – Summit Group
  • Google Analytics Academy Certification – process
  • Salesforce Sales Cloud Consultant Certification - program
  • Google Certified Professional Cloud Architect
  • Sales Management Certification – system
  • International Sales Management Certification – 2017
  • IBM Certified Sales Specialist – system
  • Kaizen Sales Process Optimization Certificate – 2015
  • Certified Professional Sales Person (CPSP) - Harbor & Co.
  • Negotiation Mastery: Unlocking Value in Complex Sales Deals – Brightline

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