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Skills

  • Sales forecasting
  • Fact checking
  • Content curation from various sources
  • Follower growth strategies
  • Process marketing background
  • Communications management
  • Customer engagement via social channels
  • ROI-focused campaign execution
  • Employee training
  • Pricing structures

Work Experiences

  • Achieved Power BI sales improvements by 62%.
  • Accomplished this in several months.
  • Achieved results over two years.
  • Adapted strategy to achieve 60% improvements.
  • Achieved growth within two years.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Boosted engagement rates by 20%.
  • Exceeded sales goals by 14% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.

Summaries

  • Achieved results in three years.
  • Achieved a 32% increase in branded content reach.
  • Within Media and Journalism, senior Social Media Contributor and outstanding performer in strategic planning and stakeholder engagement.
  • Achieved 3 times improvement in click-through rates.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Achieved results within two years.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Ability to devise innovative strategies.
  • Social Media Contributor who is dynamic and has 8 years of experience in stakeholder engagement.
  • Achieved results over one year.

Accomplishments

  • Collaborated with team of 3 in the development of framework.
  • Assessed social performance metrics and delivered insights that informed marketing decisions, contributing to 9% revenue growth.
  • Partnered with marketing and sales teams for the SAP digital strategy launch, attaining 33% above target sales through social platforms.
  • Spearheaded user-generated content campaigns on Salesforce, increasing customer engagement by 80% and boosting brand visibility.
  • Reduced bounce rates by 23% on social advertising campaigns through targeted ad optimization on HubSpot.
  • Enhanced campaign performance using A/B ad copy testing, which led to a 35% increase in the click-through rate (CTR).
  • Utilized Instagram Reels to promote a campaign that resulted in a 9% increase in followers and 40% rise in engagement during peak period.
  • Established and nurtured relationships with micro-influencers, increasing brand awareness and traffic by 59% over several months.
  • Generated user-generated content partnerships, successfully increasing repeat engagement by 18% and enhanced brand loyalty.
  • Developed campaign assets and executed targeted social ad strategies, increasing web traffic by 27% within the past year.

Affiliations

  • National Institute for Social Media (NISM) Credential Holder
  • Collaborator at TikTok For Business Community
  • Society of Human Resource Management
  • International Association of Administrative Professionals
  • American Medical Informatics Association
  • Social Media Examiner Society Member
  • International Association of Business Communicators (IABC)
  • Toastmasters
  • Association of National Advertisers (ANA) Member
  • Facebook Blueprint Certification Holder

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Social Media Marketing Certification - ServiceNow
  • Social Media ROI Mastery Certification
  • Digital Media & Marketing Strategies - standard
  • Data-Driven Marketing Certification – Ironclad Systems
  • Salesforce
  • Microsoft Certified Systems Engineer (MCSE)
  • ServSafe
  • YouTube Growth Certification - Beacon Labs
  • TikTok Advertising Mastery Certification

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