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Skills

  • Public speaking and presentations
  • Client communication
  • Content marketing strategy
  • Vendor relationship management
  • Marketing automation
  • Time management and prioritization
  • P&L Management
  • Public and media relations
  • Budget Management and Cost Control
  • Regulatory compliance

Work Experiences

  • Aligned initiatives with company growth goals.
  • Increased Adobe Creative Suite sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved 5% improved sales in Seattle.
  • Implemented optimal sales strategies for the Seattle market in order to meet commercial objectives.
  • Achieved a Top Performer.
  • Achieved sell-out within one year.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved a 3% growth in brand awareness.

Summaries

  • Accomplished marketing professional with a focus on data-driven campaign strategies that lead to significant customer journey improvements. Delivered measurable results, such as increased conversions and enhanced customer loyalty.
  • Achieved 61% increases in click-through rates.
  • Strengths in cross-functional collaboration and budget management backed up by Media and Journalism training.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Innovative marketing leader with 16+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 11% growth in brand awareness across the West Coast.
  • Achieved recognition including President's Club.
  • Accomplished marketing leader with expertise in creative workflow optimization that reduced project turnaround time by 11% and allowed for managing 13 additional campaigns per quarter. Strong background in improving processes to deliver quality results faster.

Accomplishments

  • Revamped content on Microsoft Excel using data analytics, driving a 38% increase in organic reach.
  • Partnered with external vendors to launch experiential marketing events that increased lead generation by 57% and deepened customer loyalty.
  • Negotiated partnerships with influencers and media outlets, enhancing brand visibility by 41% across 9 channels.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised a team of 7 marketing professionals, delivering method that met or exceeded KPI benchmarks by 29%.
  • Coordinated the launch of method through a multi-channel approach, contributing to a 22% increase in first-year sales.
  • Generated $178,000 in incremental revenue by leading targeted marketing initiatives focused on high-value accounts.
  • Successfully directed product launch campaigns that increased market penetration by 51% within the past year.
  • Introduced a content personalization framework that contributed to a 84% uplift in customer satisfaction scores.
  • Created performance dashboards that enabled real-time tracking of 45%, leading to more informed marketing and creative decisions.

Affiliations

  • National Association of Social Workers
  • Global Alliance for Public Relations and Communication Management
  • Jaycees
  • Rotary International
  • Advertising Club of New York (AD Club)
  • Design Management Institute (DMI)
  • American Society of Safety Professionals
  • Event Marketing Association (EMA)
  • Word of Mouth Marketing Association (WOMMA)
  • Brand Innovators (BI)

Certifications

  • Certified Campaign Manager by Google Marketing Platform
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Leader by DMI
  • Content Strategy for Professionals Certification by Northwestern University
  • Certified Public Accountant
  • First Aid/CPR Certified
  • Inbound Marketing Certified by HubSpot
  • Creative Design & Digital Strategy Certification by Meridian
  • Salesforce
  • Google Ads Creative Certification by Google

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