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Skills

  • SEM strategy development
  • Territory Sales Experience
  • Weekly Payroll
  • Event networking
  • Web analytics
  • Early adoption
  • Client relationship management
  • Account management
  • Online marketing
  • Customer engagement strategies

Work Experiences

  • Applied insights to reposition brand messaging.
  • Looked at competitor pages to see if there were any backlink or keyword opportunities.
  • Worked as a digital marketing consultant for metric companies.
  • Assessed business requirements and forecasted feature costs for hardware, software, and consulting by leveraging data.
  • Built a marketing nanosite for process that attracted 2 leads within 7 weeks, optimizing it through data-backed best practices and ongoing refinements.
  • Organized client meetings to determine project needs and professional requirements, as well as to determine the best course of action to help clients succeed.
  • Used social media to increase customer engagement.
  • Conducted SEO audits.
  • Cross-promoted products.
  • Contributed to the redesign of the corporate WordPress website.

Summaries

  • Ambitious Digital Marketing Manager bringing more than 4 years of experience in client relations. Quick to learn and implement new technologies into online marketing strategies.
  • Digital Marketing Manager is a proactive and innovative Digital Marketing Manager with 12 years of experience converting sales leads and managing multiple territories.
  • A Digital Marketing Consultant with strong communication and writing skills, as well as an online advertising champion.
  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • SEO and data analytics are two areas in which he excels.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Digital Marketing Manager who is innovative and proactive and wants to apply knowledge and abilities gained over 6 years of experience to a challenging role promoting a variety of customer products.
  • In terms of presenting effective marketing solutions, he is regarded as a rock star.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Expansion of online presence through personalized interactions with followers was a success.

Accomplishments

  • Delivered comprehensive search engine marketing initiatives that saw CPC reduce by 66% while maintaining quality scores above 8.
  • Collaborated with customer success managers to identify pain points and implemented digital solutions that resulted in a 69% boost in Net Promoter Score (NPS).
  • Worked closely with graphic design and sales teams to create high-converting landing pages that resulted in 8 new leads and an 19% conversion rate.
  • Recipient of the President's Club Award from the Brightline in metric.
  • Resolved product issue through consumer testing.
  • Designed and executed a cross-channel social media strategy that grew organic reach by 70% in 10 months and increased engagement by 31%.
  • Created, tested, and optimized Google Ads campaigns, resulting in a 56% increase in click-through rates and a 48% reduction in cost-per-click.
  • Increased global eCommerce sales by 16% in one year.
  • Launched targeted retargeting campaigns that increased the post-purchase conversion rate by 65%, leading to a revenue boost of $18.
  • Secured 6 mentions from top-tier industry publications via strategic PR outreach and content partnerships, resulting in an overall awareness rise of 54%.

Affiliations

  • Membership in the Chartered Institute of Marketing (CIM), CPA since 2016
  • American Society of Safety Professionals
  • Certified Facebook Blueprint Professional since 2022
  • Graduate of Google Squared Online Digital Marketing Leadership Program, 2024
  • LinkedIn Marketing Solutions Professional - Accredited since 2022
  • HubSpot Academy Certified in Inbound Marketing
  • ConversionXL (CXL) Institute - Completed A/B Testing and CRO Foundations in 2015
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)
  • American Marketing Association (AMA), Member since 2023

Certifications

  • Certified Programmatic Specialist (CPS) from IAB
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Public Accountant (CPA)
  • Certified Customer Engagement Specialist (CCES) from Brandwatch Academy
  • Search Engine Optimization (SEO) Specialization by Coursera, 2020
  • Google Ads Certification (Search, Display, Shopping, Video)
  • Cisco Certified Network Associate (CCNA)
  • LinkedIn Marketing Strategy Certification
  • Facebook Blueprint Certification
  • HubSpot Content Marketing Certification

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