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Skills

  • Accomplished manager
  • Adobe PhotoShop
  • Product forecasts
  • Sales reporting
  • Strategy development
  • Quality standards
  • Increasing public awareness
  • ROI analysis
  • Social commerce
  • Strategic marketing

Work Experiences

  • Wrote and edited case studies, fact sheets, and other product collateral for the company.
  • Used language, graphics, and marketing collateral to create effective messaging.
  • Kept track of expenses and reported on client budgets using Asana spreadsheets.
  • Increased sales revenues to $13 for system services by utilizing effective negotiating skills.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Created and maintained an external communications calendar, as well as managed assigned tasks.
  • Wrote post-event evaluations, compiled data, and made suggestions for improvements for future events.
  • Developed and implemented new online marketing strategies that resulted in a 8% increase in sales.

Summaries

  • Focused on providing excellent customer service to important accounts.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.
  • Offers extensive media contacts and investor relations experience.
  • Experienced Account Director with success in driving innovation and early adoption of emerging technologies and platforms.
  • Focused Account Director with 11 years of social media marketing experience to contribute to a growing organization.
  • Interested in bringing Meridian some creativity and talent.
  • Marketing Coordinator with 18 years of experience in framework.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • Skilled in budget management and capable of streamlining daily activities to increase productivity and sales.
  • Strengths in risk assessment and vendor management backed up by Marketing and Communications training.

Accomplishments

  • Streamlined the sales pipeline process which led to a 11% faster deal closure time and increased conversion rates.
  • Fostered relationships with C-level clients, leading to a retention rate of 37% across all managed accounts.
  • Implemented a strategic upselling initiative on subscription accounts that improved average client spend by $14.
  • Enhanced the sales pipeline monitoring approach by integrating Microsoft Excel, leading to increased forecast accuracy by 31%.
  • Orchestrated an account restructure that boosted operational efficiency and increased client profitability by $9.
  • Increased company revenue by $9 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Led communication team in 2023 at Vantage when it was awarded “Best Place to Work.”
  • Collaborated with senior leadership to craft marketing strategies that increased client acquisition rate by 55%, surpassing quarterly targets.
  • Saved the company more than $14 by effectively negotiating with vendors.
  • Built and managed client relationship dashboards, allowing stakeholders to track performance metrics and identify revenue growth opportunities more effectively.

Affiliations

  • Society of Human Resource Management
  • Professional Association for Customer Experience (PACE) - Committee Chair
  • American Society of Safety Professionals
  • Account Management Association (AMA) - Certified Account Manager
  • B2B Growth Marketing Alliance - Board Member
  • Alliance of Strategic Professionals (ASP) - Ambassador for 2015
  • American Medical Informatics Association
  • International Council of Nurses
  • Society for Digital Agencies (SoDA) - Partnership Development Committee
  • Executive Sales Network (ESN) - Leadership Roundtable Participant

Certifications

  • Project Management Professional (PMP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Marketing Operations Professional (MOP) Certification - Ironclad Systems
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Leadership and Team Environment Manager Certification - Brightline
  • Google Certified Professional Cloud Architect
  • HubSpot Inbound Marketing Certification - initiative
  • First Aid/CPR Certified
  • Certified ScrumMaster (CSM) – Scrum Alliance
  • Certified Customer Success Manager (CCSM) - SuccessHACKER

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