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Skills

  • Corporate Communications
  • Team management
  • Public speaking
  • Risk management processes and analysis
  • Public and media relations
  • Process equipment
  • Communications
  • Strong verbal communication
  • P&L Management
  • Budgets

Work Experiences

  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Attracted coverage from 13 media outlets.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved a 67% improvement in customer satisfaction scores.
  • Achieved a 80% increase in reach.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Oversaw the launch of 9 new products in order to increase market share and generate revenue of $9.
  • Aligned marketing and sales strategies.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.

Summaries

  • Marketing Administrative Assistant is a multi-talented Marketing Administrative Assistant who is consistently rewarded for planning and operational improvements.
  • Within Marketing and Communications, senior Marketing Administrative Assistant and outstanding performer in risk assessment and vendor management.
  • Professional with 7 years of progressive experience in the field who is highly organized and detail-oriented.
  • Adept at building time-saving administrative workflows.
  • Innovative marketing leader with 11+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Expert at keeping track of trends and seizing new opportunities.
  • Costs were consistently reduced while profits were increased.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.

Accomplishments

  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Integrated
  • Monitored
  • Conducted A/B testing for email marketing efforts, which resulted in a 85% growth in conversion rates for Q9.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Ensured
  • Researched
  • Increased
  • Documentation: Wrote and edited documents to keep staff informed on policies and procedures.
  • Business Development: Initiated two key partnerships which resulted in method revenue growth.

Affiliations

  • Interactive Advertising Bureau (IAB)
  • Active Participant in SEMPO (Search Engine Marketing Professional Organization)
  • American Society of Safety Professionals
  • Project Management Institute
  • Event Marketing Association (EMA) - Industry Engagement
  • Public Relations Society of America (PRSA) Affiliate
  • Association for Supply Chain Management (APICS)
  • American Advertising Federation (AAF) - Regional Level
  • Salesforce Trailhead Task Force - Member, CRM Project Management
  • Rotary International

Certifications

  • Certified Specialist in Sales & Marketing Automation (CSSM) Cedar Works
  • Event Marketing Strategy Certification from Meridian
  • Certified Digital Marketing Specialist in Campaign Management Cedar Works
  • Mailchimp Email Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • SEMrush Certification for Content Marketing and SEO
  • ServSafe
  • Google Tag Manager Certification
  • Salesforce Administrator Certification
  • Social Media Content Certification from Summit Group

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