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Skills

  • Crisis management communications
  • Journalist & Media Outlet Relationship Building
  • Government Relations & Regulatory Approvals
  • Budgeting & Financial Management for Campaigns
  • Media Monitoring & Sentiment Analysis
  • Social media coordination
  • Corporate Social Responsibility (CSR)
  • Event Planning & Coordination
  • Media relations
  • Project organization

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Created a detailed media training curriculum for senior executives.
  • Saved $14 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved record pre-sales of $7.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Authored thought leadership articles on industry trends.
  • Achieved recognition with Excellence Award in 2022.
  • Created media toolkits.
  • Created a community ambassador program.
  • Achieved results in two years.

Summaries

  • Adaptable in managing nonprofit partnerships.
  • Boosted brand reputation.
  • Within Miscellaneous, senior External Relations Manager and outstanding performer in quality assurance and data analysis.
  • External Relations Manager is a multi-talented External Relations Manager who is consistently rewarded for planning and operational improvements.
  • Contributed to community goodwill.
  • Balanced corporate objectives with industry trends.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Experienced process leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Clear understanding of strategic planning and process improvement as well as project management training.
  • Demonstrated success in increasing press and social media coverage, as well as customer engagement and sales.

Accomplishments

  • Devised a strategic media partnership program which resulted in 11 feature stories in major industry publications over the past year.
  • Led a media campaign that increased the company’s share of voice in the industry by 75% over 3 months.
  • Coordinated successful stakeholder engagement strategy that reduced negative public sentiment following process within 6 months.
  • Developed and implemented a digital media strategy that optimized brand messaging, resulting in a 15% increase in online engagement across key platforms.
  • Enhanced external channels of communication, which led to a 81% reduction in customer complaints and escalations within several months.
  • Enhanced the organization's government relations strategy, influencing policy changes that aligned with the company’s key business goals.
  • Created customer-focused external communication materials that directly contributed to a 30% improvement in customer retention rates.
  • Improved the company’s crisis communication plan, cutting response times by 83% during critical incidents.
  • Organized and moderated a panel discussion with 18 industry experts, resulting in initiative for the event’s 300 attendees.
  • Achieved program for the company through public relations strategy improvements, with media reach expanding by 38% in 2017.

Affiliations

  • International Association of Business Communicators (IABC)
  • Council of Public Relations Firms (CPRF)
  • Society of Human Resource Management
  • Corporate Relations & Sponsorship Industry Association
  • Association of Strategic Alliance Professionals (ASAP)
  • Advancement Network for Business Partnerships and Relations
  • International Communications Consultancy Organization (ICCO)
  • Freemason
  • Association for Supply Chain Management (APICS)
  • Project Management Institute

Certifications

  • Certified Public Accountant (CPA)
  • Certificate in Advocacy and Lobbying Strategies - Denver
  • Professional Certified Marketer (PCM) in Public Relations
  • Media Relations Accreditation - Public Relations Society of America (PRSA)
  • Crisis and Issues Management Certificate - 2023
  • Advanced Social Media Strategy Certification – ServiceNow
  • Nonprofit Marketing Certification - Northwind
  • CompTIA Network+
  • Apple Certified Associate (ACA)
  • ServSafe

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