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Skills

  • Public speaking and presentations
  • Supervision
  • Regulatory compliance
  • Communication strategy alignment
  • Team building
  • Customer service
  • Budgeting
  • Strategic planning
  • Customer relationship management
  • MS Office

Work Experiences

  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Acted as liaison between members and internal departments, solving over 7 complex member issues with an 60% success rate.
  • Analyzed survey data.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved 3% growth in member referrals.
  • Actively collaborated with the finance team.
  • Achieved 62% higher recruitment rates.
  • Acted as liaison between members and internal departments.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Boosted member engagement.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Collaborated with finance teams to increase annual revenue by $17.
  • Adept at aligning marketing and sales teams for membership success.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Costs were consistently reduced while profits were increased.
  • Achieved 41% higher recruitment rates in 2022.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Boosted member enrollment by 28%.

Accomplishments

  • Collaborated with finance to automate membership billing processes, reducing late payments by 58% and simplifying expense monitoring.
  • Collaborated with team of 16 in the development of system.
  • Introduced new CRM strategies, improving outreach efficiency by 38%, contributing to faster registration and engagement processes.
  • Improved the membership onboarding process, cutting initiation time by 22% while maintaining a high satisfaction rate.
  • Launched new member engagement initiatives, driving a 33% increase in event attendance over three years.
  • Coordinated multi-channel marketing campaigns, contributing to a 72% year-over-year increase in membership subscription growth.
  • Streamlined member communication channels, resulting in 33% decrease in response times and improved engagement rates.
  • Designed and delivered member feedback initiatives, using insights to inform product and service enhancements.
  • Managed financial forecasting for membership growth, delivering an increase in revenue of $10 within several months.
  • Collaborated with marketing teams to drive membership-focused social media campaigns, increasing online community engagement by 63%.

Affiliations

  • Leadership & Legacy Membership Network (LLMN)
  • Association of Information Technology Professionals
  • Association of Subscription & Membership Services (ASMS)
  • Society of Women Engineers
  • International Membership Operations Group (IMOG)
  • International Association of Administrative Professionals
  • Database Administration & Management Society (DAMS)
  • Innovation Membership Alliance (IMA) – Member Retention Task Force
  • Higher Education Membership Forum (HEMF)
  • Professional Association of Customer Engagement (PACE)

Certifications

  • First Aid/CPR Certified
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Member Engagement Coordinator - initiative
  • Apple Certified Associate (ACA)
  • Certified in Business Intelligence (CBIP)
  • Leadership in Membership Development - Beacon Labs
  • Google Data Analytics Professional Certificate
  • Certified Customer Experience Professional (CCXP)
  • Time Management and Productivity Certificate - standard

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