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Skills

  • Click-Through Rate (CTR) Improvement
  • Adjusting On-the-Fly Marketing Tactics
  • Data-Driven Marketing
  • Campaign ROI Optimization
  • Team building
  • Process equipment
  • Facebook expertise
  • Market trends knowledge
  • Communications
  • Sales tracking

Work Experiences

  • Worked with media representatives to ensure that special events were covered effectively.
  • Boosted content optimization skills.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Was able to secure favorable pricing, negotiate contracts, and solidify beneficial agreements.
  • Achieved results over several months.
  • Used metric sales techniques to close sales with a 9% success rate.
  • Achieved 50% growth in impressions.
  • Worked with accountholders and representatives to resolve issues and keep over 4 three years customers happy.
  • Achieved results within 17 months.
  • Automated posting and performance tracking.

Summaries

  • Gained a thorough understanding of the target audience and competitors to develop effective marketing messaging.
  • Account Executive with a thorough understanding of data analysis and a strong desire to increase sales in order to maximize company revenue.
  • To boost long-term growth, be proficient in product monetization and mobilization strategies.
  • Strengths in process improvement and project management backed up by Marketing and Communications training.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Costs were consistently reduced while profits were increased.
  • Account Manager with 6 years of experience who works tirelessly.
  • Modern Social Media Campaign Manager with extensive experience in program campaigns and the use of ServiceNow.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Collaborated with the SEO team to align social media efforts with organic search strategies, increasing cross-channel traffic by 51% over 6 months.
  • Integrated AI-driven chatbots into social media interactions, enhancing customer response rates and achieving 18% surge in daily interactions.
  • Pioneered a social data-driven content strategy, creating personalized campaigns that resulted in a 5% lift in product engagement for key demographics.
  • Successfully scaled paid ad campaigns on Adobe Creative Suite to achieve a method% decrease in CPA while driving 4 new subscriber leads.
  • Redefined content calendar strategy on Tableau, resulting in a post reach of over 11 impressions within 18 months.
  • Increased engagement rates by 80% by integrating user-generated content and influencer partnerships on social media.
  • Established customer service response protocols via social media platforms, decreasing response times by 12 hours and improving customer satisfaction by 39%.
  • Successfully leveraged social commerce tools within Asana, increasing sales by 15% and improving click-throughs to product landing pages.
  • Built and managed system first social advocacy program, empowering internal staff to share content, resulting in 18% organic engagement growth.
  • Managed $122,000 ad spend on HubSpot, achieving a cost-per-click reduction of 36% and delivering a 7% ROI increase.

Affiliations

  • Council for Digital Good Advisory Board
  • LinkedIn Marketing Solutions Program Graduate
  • National Public Relations & Advertising Association
  • Digital Marketing and Social Media Association
  • Content Marketing Institute Membership
  • American Medical Informatics Association
  • Advanced Digital Campaign Strategy Certificate from system
  • American Advertising Federation (AAF)
  • International Social Media Association (ISMA)
  • Social Media Examiner Member

Certifications

  • CompTIA Network+
  • TikTok Ads Academy Certification
  • Marketing Analytics Certification by Coursera
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • First Aid/CPR Certified
  • YouTube Creator Academy Certification
  • ServSafe
  • Cisco Certified Internetwork Expert (CCIE)
  • Instagram Ads Mastery Course Beacon Labs

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