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Skills

  • Networking and relationship building
  • Market Analysis
  • Campaign management
  • Market Positioning
  • Conflict resolution
  • Staff management
  • Customer service
  • MS Office
  • Supervision
  • Business operations

Work Experiences

  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Advocated for the use of sustainability-focused marketing, leading the brand initiative that resonated with over 16% of eco-conscious students.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved organic growth of email subscriptions by 7 members.
  • Implemented optimal sales strategies for the Boston market in order to meet commercial objectives.
  • Analyzed survey data from 18 students post-campaign, leading to key product pivots that improved brand perception by 15% %.
  • Achieved industry-leading results for metric customers through automated.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Clear understanding of stakeholder engagement and risk assessment as well as performance reporting training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Boosted overall brand loyalty by 67%.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Boosted overall product visibility.

Accomplishments

  • Spearheaded user-generated content challenges that increased social content shares by 43% during the academic year.
  • Organized product sampling events that led to a 15% rise in overall brand awareness within the university's student market.
  • Orchestrated a promotional event that drove 11 social media mentions and increased followers by 75% during orientation week.
  • Collaborated with student organizations, achieving over 67% participation in a sustainability-themed event series, boosting brand alignment with eco-conscious values.
  • Analyzed campus trends and provided market feedback that helped enhance Beacon Labs strategies, raising ongoing sales by 56%.
  • Facilitated cross-departmental coordination with marketing and PR teams on student initiatives, expanding brand visibility on campus by 81%.
  • Conducted surveys from 17 event attendees, using feedback to improve future event experiences, resulting in a 32% satisfaction rate.
  • Developed relationships with over 10 students through marketing club collaborations, generating brand awareness and advocacy across campus.
  • Utilized social listening tools to analyze and report on user-generated content, providing actionable insights that increased post reach by 81%.
  • Led a team of 6 ambassadors to successfully deliver Beacon Labs product samples, which contributed to a 63% increase in trial conversions.

Affiliations

  • University Denver Marketing Club – President or Officer
  • Freemason
  • Student Affairs Branding Group – Project Assistant for Event Coordination
  • Women in Business Association – Campus Marketing Lead
  • Green Campus Initiative – Eco-friendly Promotional Materials Advocate
  • Social Media Marketing Student Association – Digital Strategy Lead
  • Society of Women Engineers
  • University procedure Business Association – Student Marketing Division
  • International Council of Nurses
  • Public Relations Student Society of America (PRSSA) – Leadership Team

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Hootsuite Social Media Marketing Certification
  • Certified Event Specialist (CES) - Brightline
  • Landing Page Optimization and Testing – Power BI
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Digital Branding & Engagement Certificate – Brightline
  • Certified Outreach Specialist (COS) - Northwind
  • Event Planning Certification from Meeting Professionals International (MPI)
  • Content Strategy for Professionals Certification, category
  • HubSpot Content Marketing Certification

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