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Skills

  • First Aid/CPR
  • Customer service
  • Agile development methodologies
  • Business operations
  • Relationship development
  • Marketing funnel optimization
  • Custom CMS development
  • Content Strategy Development
  • Mobile-first web design
  • Operational improvement

Work Experiences

  • Achieved a 59% increase in average order value (AOV).
  • Adhered to the $6 annual budget.
  • Boosted conversion rates by 44%.
  • Saved $2 by putting in place cost-cutting measures that addressed long-standing issues.
  • Contributed to annual revenue growth.
  • Collaborated with marketing and product teams.
  • Was in charge of the procedure branch websites.
  • Collaborated with standard customers to determine their needs and deliver category service.
  • Customers, stakeholders, business architects, and engineers provided input, which I gathered and synthesized.
  • Achieved a 52% uplift in key performance metrics.

Summaries

  • Adapted to user behavior changes.
  • Webmaster with an in-depth knowledge of modern coding languages and digital design.
  • Achieved significant user retention.
  • Quick thinker with a knack for solving complex problems and designing in minute detail.
  • With extensive knowledge of Salesforce use and modern coding languages, I'm dedicated to functionality and usability.
  • Creative and analytical Web Director focused on conversion rate optimization, driving a 50% increase in lead generation through the development of targeted landing pages.
  • Customer-centric Web Director.
  • With a knack for multitasking and working quickly, I'm an expert in marketing and media creation.
  • Boosted brand awareness by 28% within 8 months.
  • Achieved revenue growth.

Accomplishments

  • Led a cross-functional team of 15 to deploy a multi-lingual website that expanded the company’s global footprint in 9 new markets.
  • Streamlined the editorial workflow for content contributors, reducing the number of errors in published resources by 33%.
  • Negotiated IT vendor contracts for hosting services, reducing operational costs by 51% annually without sacrificing performance.
  • Trained a team of 4 marketing professionals in digital content management and SEO best practices, leading to 75% growth in organic traffic.
  • Integrated third-party APIs for personalized user experiences, leading to higher user satisfaction and retention rates.
  • Implemented ADA-compliant website alterations, achieving 67% accessibility compliance, which positively impacted customer experience during 2024.
  • Evaluated business objectives and user needs to create 10 website wireframes and prototypes, aligning the output with business goals.
  • Identified and resolved performance bottlenecks in backend infrastructure, decreasing page load times by 24%, which boosted site usability.
  • Supported the launch of category new e-commerce platform infrastructure, with 14% reduced cart abandonment through improved UX design.
  • Collaborated with marketing and IT teams to align web strategy with corporate brand objectives, resulting in 28% increased website engagement.

Affiliations

  • Host, Meetups for Web Design Professionals and Entrepreneurs, Boston
  • Participant, Google Developer Group (GDG), Phoenix
  • Certified in Google Analytics 2017
  • National Association of Social Workers
  • Society of Human Resource Management
  • Toastmasters
  • Association for Computing Machinery
  • Member, Digital Analytics Association (DAA)
  • Freemason
  • American Society of Safety Professionals

Certifications

  • AWS Certified Solutions Architect (Associate) - HubSpot
  • First Aid/CPR Certified
  • Certified Information Systems Security Professional (CISSP®) – 2016
  • Cisco Certified Internetwork Expert (CCIE)
  • Advanced Certified Scrum Product Owner (A-CSPO) - Lakeside Partners
  • Certified Business Analysis Professional (CBAP)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant (CPA)
  • Adobe Certified Expert (ACE) in Experience Manager - Workday
  • CompTIA A+ Technician

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