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Skills

  • Digital Campaign Coordination
  • Content Calendar Maintenance
  • Database management and expansion
  • Performance metrics reporting
  • Competitor media analysis
  • Time-Sensitive Response Communication
  • Speechwriting support
  • Market trend research
  • Media outreach coordination
  • Stakeholder Approval Process Improvement

Work Experiences

  • Achieved 3 in earned media value annually.
  • Collaborated with the social media team to align messaging with PR campaigns, contributing to a combined organic reach increase of 48%.
  • Assisted in planning global PR campaigns, coordinating with international divisions to ensure consistent messaging aligned with local market needs.
  • Assisted in planning global PR campaigns.
  • Contributed to a combined organic reach increase of 64% %.
  • Coordinated with international divisions.
  • Acted as the point of contact for press inquiries during major product launches and special events, ensuring timely and accurate communication with media representatives.
  • Coordinated media outreach efforts for key product launches, securing over 4 high-profile media placements including category and standard.
  • Booked venues and sent invitations.
  • Conducted outreach and negotiation.

Summaries

  • Assisted the PR Manager with high-stakes campaigns.
  • Aligned brand messaging.
  • Assistant to PR Manager with 14+ years of experience.
  • Aligned with brand integrity.
  • Achieved a 64% increase in social engagement.
  • Assistant to PR Manager with a focus on public relations strategy. Adept at supporting PR teams in securing high-profile media coverage, organizing industry events, and ensuring consistent messaging across platforms and channels.
  • Achieved measurable brand growth.
  • Assistant to PR Manager with proven experience in media outreach coordination, influencer engagement, and brand strategy development. Led efforts to expand the media contact database by 18%, optimizing departmental outreach efforts.
  • Assisted PR Manager in high-pressure crisis communication.
  • Compiled meaningful PR campaign reports.

Accomplishments

  • Supported media outreach efforts for crisis response, contributing to a 77% reduction in unfavorable media coverage.
  • Assisted in creating and managing content for press releases and media alerts, increasing brand mentions in industry-leading publications.
  • Trained and mentored a team of interns on media outreach techniques and best communication practices, improving team efficiency by 66%.
  • Was instrumental in simplifying the stakeholder approval process for PR materials, reducing the turnaround time on press releases by 62%.
  • Collaborated on over 8 press releases and media advisories, helping to garner positive exposure in both local and national media.
  • Negotiated influencer partnerships to boost product launches, achieving engagement rates 46% higher than previous campaigns.
  • Worked directly with the PR Manager to develop public relations strategies that led to enhanced brand perception in Miscellaneous.
  • Prepared detailed reports on media coverage, PR impacts, and campaign successes for internal and external stakeholders.
  • Supported in the creation of content calendars that synced across PR and social channels, ensuring uniform messaging throughout campaigns.
  • Prepared comprehensive media kits and press materials, driving successful outreach efforts that secured coverage in 12 top industry publications.

Affiliations

  • Member, Social Media Club – Engaged in educational workshops around social media management, engagement tracking, and content creation for PR campaigns.
  • PR Instructor, Ironclad Systems – Taught young professionals how to craft press releases and manage public relations campaigns that build brand reputation.
  • Participant, PRSA Annual Conference – Attended discussions on the future of PR and media relations, taking notes on key trends like influencer partnerships.
  • Member, Digital Analytics Association – Contributed to discussions and case studies examining how digital analytics improve PR campaign effectiveness.
  • Chapter President, PRSSA Raleigh Chapter – Led initiatives to connect students with PR professionals and organized educational events on industry trends.
  • Member, International Association of Business Communicators (IABC) – Collaborated with PR professionals and attended seminars on effective communication strategies.
  • Member, Content Marketing Institute – Collaborated with other professionals to leverage content marketing strategies to elevate PR messaging.
  • Board Member, system PR Alumni Association – Organized alumni networking events for exchanging PR industry insights and career advice.
  • Member, Public Relations Society of America (PRSA) – Participated in networking events and workshops to stay updated on industry trends and best practices.
  • Member, Global PR Associates – Engaged with international PR professionals to understand best practices and global communication trends.

Certifications

  • Data-Driven Marketing and PR Certificate - metric - 2022
  • Copywriting for Public Relations Professionals Certificate - system - 2017
  • Event and Logistics Management Professional Certification - system - 2015
  • Introduction to Percent-Based Media Buying Certification - system - 2015
  • Strategic Communication and Public Relations Planning Certificate - initiative - 2019
  • Accredited in Public Relations (APR) Certification - standard - 2016
  • Certificate in Crisis Communication - process - 2024
  • Online Reputation Management Certified Professional - initiative - 2021
  • Brand Storytelling Program - framework - 2017
  • Certificate in Promotional Communications - framework - 2015

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