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Skills

  • Media Relations Management
  • Event coordination and logistics
  • Problem resolution
  • Associated Press style
  • Multi-lingual Media Outreach French
  • Business correspondence
  • Monitoring Public Perception Across Media
  • Strategic corporate guidance
  • Social media marketing
  • Data-Driven Audience Analysis

Work Experiences

  • Augmented athlete engagement by 15%.
  • Achieved a 39% engagement increase for athlete social pages.
  • Analyzed fan insight data from Asana.
  • Achieved widespread syndication across 7 outlets.
  • Collaborated with sponsors to design promotional content for a multi-platform social media presence, augmenting athlete engagement by 80%.
  • Achieved results within one year.
  • Achieved results in 2017.
  • Attracted 17 new followers on QuickBooks.
  • Conducted extensive audience research.
  • Aligned athlete messaging with standard.

Summaries

  • Energetic initiative professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 19% boost in brand recognition.
  • Adept at preserving brand integrity.
  • Aligned athlete messages with broader cross-industry trends.
  • Collaborated to create customized media pitches.
  • Collaborated on national-level PR campaigns to promote athlete involvement in charity, raising awareness and sponsorship by 54%.
  • Achieved exceptional brand representation during interviews.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Crafted strategic media pitches that resulted in 14 high-profile interviews on major news and sports platforms.
  • Spearheaded a multi-channel PR campaign for method, increasing sponsorship interest by 16% within the past year.
  • Provided PR consultation for athlete's transition into media career, leading to metric signing a 8-year contract with program.
  • Guided method on public-facing messaging during transitions to new sports markets, improving media visibility by 33% in the Northeast.
  • Implemented SEO-optimized press releases for category, leading to a 73% boost in organic media coverage.
  • Secured exclusive interview deals for metric with top-tier media outlets, increasing media impression count by 35% in a two years.
  • Resolved product issue through consumer testing.
  • Monitored social media sentiment for framework and provided recommendations, leading to an increase of 81% in positive social media mentions.
  • Negotiated 9 new sponsorship deals, generating over $8 in revenue for initiative over a 6 months.
  • Developed targeted social media campaigns, driving traffic to endorsed products and resulting in 71% increase in product sales.

Affiliations

  • World Association of Sports Management
  • Social Media Club
  • Lions Club
  • American Marketing Association
  • Society of Human Resource Management
  • American Society of Safety Professionals
  • International Sports Marketing Association (ISMA)
  • Athletic Media Relations Network
  • LinkedIn Public Relations Professionals Group
  • Global Alliance for Public Relations and Communication Management

Certifications

  • Content Marketing for Sports Organizations (Sports Management Worldwide)
  • Digital Media & Public Relations Strategy Course (Coursera)
  • CompTIA Network+
  • Sports Business & Brand Athlete Certificate (Sports Business Institute Barcelona)
  • Fundamentals of Media Training & Coaching (BetterMedia PR Training)
  • Google Certified Professional Cloud Architect
  • Certified Sports Public Relations Specialist (SportsPR Institute)
  • Certified Public Accountant
  • First Aid/CPR Certified
  • ServSafe

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