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Skills

  • Stocking and replenishing
  • Brand alignment
  • In-stock rate maintenance
  • Leadership in merchandising best practices
  • Custom landing page development
  • Consumer behavior analysis on HubSpot
  • Cross-functional collaboration
  • Budgets
  • Junior Team Mentorship
  • Communications

Work Experiences

  • Collaborated with cross-functional teams to execute promotional campaigns, reducing time to launch by 39%.
  • Achieved a 85% rise in revenue.
  • Added personalization features to the product catalog page, resulting in a 78% higher engagement rate for returning customers.
  • Collaborated with the data analytics team to track merchandising KPIs across 12 regional eCommerce websites.
  • Analyzed consumer behavior data on Power BI and implemented A/B testing strategies that improved product page click-through-rates by 26%.
  • Adjusted in-house product displays.
  • Aligned inventory levels.
  • Analyzed sales trends.
  • Automated promotional rollout processes.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.

Summaries

  • A customer-centric approach to merchandising, enabling the development of personalized shopping experiences that directly contribute to a 22% increase in average order value.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adaptable and driven merchandising expert.
  • Achieved a 62% conversion lift for featured product lines.
  • Over 17 years in Visual Merchandiser roles, meticulous merchandising professional skilled in merchandising plan development and seasonal promotions.
  • Site Merchandising Specialist is a multi-talented Site Merchandising Specialist who is consistently rewarded for planning and operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adaptable and driven merchandising expert who reduces stockouts by 46% and strengthens sales forecasting processes across major product categories.
  • Adopted a customer-centric approach to merchandising.
  • Achieved a 58% improvement in site search visibility.

Accomplishments

  • Executed daily product updates while maintaining compliance with branding and SEO best practices, creating a 63% uplift in search visibility.
  • Analyzed product performance using system, resulting in a 15% increase in successful conversions.
  • Implemented Microsoft Excel to automate product information updates, reducing turnaround time by metric.
  • Optimized product descriptions following SEO guidelines, contributing to a 42% increase in organic traffic.
  • Collaborated with team of 16 in the development of system.
  • Collaborated with logistics to adjust online product availability based on regional demand, leading to a 45% sales increase in the Southwest.
  • Led the redesign of product category pages, improving bounce rate by 64% and time-on-site by category.
  • Tracked performance on key merchandising KPIs—UPT, ATV, and conversion rates—then implemented data-driven adjustments.
  • Optimized cross-sell opportunities through algorithm-driven recommendations, increasing multi-item order rates by 29%.
  • Mentored junior staff on merchandising techniques, contributing to improved customer interaction with key product categories.

Affiliations

  • National Association of Social Workers
  • American Society of Safety Professionals
  • Project Management Institute (PMI) Certification
  • Omnichannel Retail Association
  • Toastmasters
  • International Council of Shopping Centers (ICSC)
  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • Global eCommerce Leaders Forum (GELF)
  • American Marketing Association

Certifications

  • Salesforce
  • Data-Driven Merchandising Certificate by LinkedIn Learning
  • CompTIA Network+
  • Certified Digital Transformation Executive (CDTE) by CXO Beacon Labs
  • Microsoft Certified Systems Engineer (MCSE)
  • Product Listing Ad (PLA) Specialist Certification by SEMRush
  • SHRM Certified Professional (SHRM-CP)
  • Certified Agile Leader for Digital Merchandising by Lakeside Partners
  • Certified Demand Generation Specialist by HubSpot Academy
  • Omnichannel Retail Associate Certificate by Retail Council of Meridian

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