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Skills

  • Continuous process improvement
  • Ad placement and timing optimization
  • Client relationship management
  • Communications
  • Strategy development
  • Data-driven decision making in media strategy
  • AP style understanding
  • Conversion rate improvement strategies
  • RFI Scanners
  • Organization

Work Experiences

  • Coached and mentored junior team members.
  • Was in charge of all tasks delegated to me, including client relations and quality assurance.
  • Achieved a 40% improvement in satisfaction ratings.
  • Advised on crisis communication efforts.
  • Achieved a 40% reduction in customer acquisition costs.
  • Advised on crisis communication efforts during a product recall, managing media relationships that preserved client reputation.
  • Achieved a 37% uptick in engagement.
  • Built a network of 2 media and communications professionals to help me maintain strong partnerships, secure positive coverage, and disseminate information quickly.
  • Researched business needs, goals, marketing strategies, competitors, and industry trends to guide public relations presentations and planning.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.

Summaries

  • Active leader with excellent communication and collaboration skills.
  • Achieved lasting market success.
  • Achieved market share growth of 41% in Raleigh.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Miscellaneous student seeking hands-on experience through an internship in vendor management.
  • Achieved a 70% higher conversion rate.
  • Intuitive when it comes to using metrics to track campaign results.
  • Knowledge of Power BI in depth, as well as budget management and project management abilities.
  • Accomplished in organizing high-impact events, generating over $11 in new business leads while positioning clients for long-term success.
  • Achieved Top Performer recognition.

Accomplishments

  • Managed a $9M media budget, reallocating funds to high-performing platforms, resulting in a 43% increase in ROI.
  • Led presales efforts, including media proposal generation, securing 48% higher client commitment than original budget.
  • Revitalized a stagnant brand’s media strategy, leading to an Employee of the Year for Best Campaign 2021, and a 16x improvement in click-through rate.
  • Crafted mobile-first media tactics that achieved 49% increase in app downloads within two years.
  • Designed custom media plans incorporating Salesforce, leading to the acquisition of 12 new customers in the first the past year.
  • Improved a legacy client’s digital footprint with a blended strategy of paid media that resulted in 18% more conversions in 18 months.
  • Influenced team training and development on advancing trends in Microsoft Excel, ensuring cutting-edge delivery of media services to clients.
  • Achieved OSHA, serving as the foundation for recommending advanced programmatic media solutions that increased conversion rates by 31%.
  • Collaborated with cross-functional teams to implement data-driven decisions that optimized media spend, leading to a 74% improvement in performance.
  • Formulated actionable media strategies that kept costs under budget while exceeding campaign goals by 75%.

Affiliations

  • Advisory Board Member, Digital Marketing Institute
  • Guest Speaker, Advertising Week 2017
  • Mentor, National Association of Hispanic Journalists (NAHJ)
  • Member, Media Planning and Buying Association (MPBA)
  • Co-organizer, program
  • Certified Digital Marketing Consultant, HubSpot
  • Certified Member, Facebook Blueprint Certification Program
  • Member, The Drum Network
  • Attendee, Social Media Week Denver 2015
  • Volunteer, Advertising Education Foundation of Austin

Certifications

  • Advanced Social Media Strategy (ASMS) Certification from Hootsuite
  • MBA with a Concentration in Digital Marketing from standard
  • First Aid/CPR
  • Certified Social Media Strategist from the National Institute for Social Media
  • Google Certified Professional Cloud Architect
  • Certified Business Analysis Professional (CBAP)
  • Apple Certified Associate (ACA)
  • Association for Project Management (APM)
  • Certified Programmatic Media Specialist
  • Cisco Certified Network Associate (CCNA)

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