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Skills

  • Excellent written and verbal communicator
  • Operational improvement
  • Budget Management
  • Publicity campaign planning
  • Quantitative analysis
  • Cross-functional team leadership
  • PR strategy development
  • PRD
  • Strategic corporate guidance
  • Credit and collections

Work Experiences

  • Achieved results over 6 months.
  • Achieved positive industry responses.
  • Wrote and edited content for corporate publications such as employee newsletters and annual reports.
  • Increased ticket sales for a successful fundraising event by 15%, which resulted in increased event recognition in the press and on social media.
  • Amplified brand messaging.
  • Actively pitched traditional and social media to generate publicity and promotion.
  • Directed 11 quarterly informational programs aimed at improving public and stockholder perceptions of the company's achievements.
  • Aligned company goals with external messaging.
  • All of the company's departments benefited from my marketing expertise.
  • Authored and distributed weekly media pitches.

Summaries

  • Focused Publicist with 16 years of social media marketing experience to contribute to a growing organization.
  • Publicist with 11 years of marketing, advertising, and public relations experience.
  • SEO and data analytics are two areas in which he excels.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Looking forward to taking on new professional challenges with Brightline and contributing my risk assessment, performance reporting, and cross-functional collaboration abilities.
  • Publicist with 8 years of successful client relations and strategic planning experience.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Expert in branding and social media.
  • Personable public relations specialist with a track record of putting in long hours to build strong relationships with clients, vendors, media professionals, and coworkers.
  • Marketing, advertising, and public relations executive with a track record of planning and executing successful campaigns.

Accomplishments

  • Orchestrated the launch of initiative with national TV spots, resulting in a 38% increase in brand recall.
  • Documented and resolved method which led to system.
  • Increased sales 6% over 6 months.
  • Managed media relations for product recalls, enabling the brand to recover 32% market trust and minimize negative press coverage.
  • Drove successful media partnerships that supported a year-over-year 82% increase in event attendance and participation.
  • Crafted and distributed press materials that were picked up by 7 leading publications, contributing to 22% growth in industry reputation.
  • Coordinated interviews with celebrity endorsers that resulted in 4 international media mentions, increasing brand engagement by 44%.
  • Created over 11 press releases and pitches leading to exclusive features with system.
  • Coordinated 12 successful press tours across Columbus, securing over 66% media coverage increase.
  • Collaborated with team of 13 in the development of process.

Affiliations

  • Lions Club
  • Global Alliance for Public Relations and Communication Management
  • Freemason
  • International Association of Administrative Professionals
  • American Society of Safety Professionals
  • PR News Association
  • Council of Public Relations Firms (CPRF)
  • Society for Professional Journalists (SPJ)
  • International Advertising Association (IAA)
  • Project Management Institute

Certifications

  • Certified Crisis and Risk Communicator - Crisis Communication Institute (CCI)
  • Facebook Certified Media Professional - Facebook Blueprint
  • Digital Public Relations Specialist - Digital Marketing Institute (DMI)
  • Association for Project Management (APM)
  • First Aid/CPR Certified
  • CompTIA Network+
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • Google Certified Professional Cloud Architect
  • Strategic Communication Management Professional (SCMP) - Global Communication Certification Council (GCCC)
  • Certified Social Media Strategist - National Institute for Social Media (NISM)

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