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Skills

  • Business Development
  • Contract Negotiation and Management
  • Trained in consumer marketing
  • Strategic planning
  • Business growth and retention
  • Performance improvement strategies
  • Sales processes
  • Customer retention programs
  • Rapport and relationship building
  • CRM management (Power BI)

Work Experiences

  • Created and implemented SEO techniques to increase web traffic and visibility.
  • Achieved a 58% increase in cross-sales.
  • Assisted sales and marketing team members in continually improving product knowledge, skill set, and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Achieved 28% growth in upsells.
  • Achieved an industry-leading method by applying strategic category industry knowledge and leadership skills.
  • Devised a comprehensive marketing strategy and oversaw its implementation across 17 departments.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Achieved results within 6 months.
  • Achieved results across the Midwest.
  • Used direct marketing, industry partnerships, and social media platforms to maximize the success of my marketing strategy.

Summaries

  • Managed a corporate marketing budget in excess of $18, achieving high levels of effectiveness while staying within budget.
  • Regardless of scale or budget, develop and implement successful sales and marketing strategies.
  • Successful Sales Manager with 6 years of experience in developing and increasing method sales.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • Achieved 20% higher customer engagement.
  • Strengths in budget management and strategic planning backed up by Miscellaneous training.
  • Accomplished this in under two years.
  • Vice President of Sales and Marketing with 3 years of successful strategic planning and budget management experience.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Led global sales expansion efforts into 4 new international markets, contributing to $3 in new business revenue.
  • Guided a team in reducing the sales cycle by 16 weeks, resulting in an additional $9 in annual revenue.
  • Spearheaded the implementation of advanced CRM tools like Workday, increasing sales team productivity by 58%.
  • Collaborated with team of 5 in the development of system.
  • Implemented a customer retention strategy that increased repeat business by 85% and reduced churn by 69% points.
  • Built strategic content marketing campaigns that contributed to 23% organic lead growth and a 16 reduction in lead acquisition costs.
  • Built and launched go-to-market strategies that captured 32% market share in new regions within the first 13 months.
  • Revamped a stalled lead generation program, boosting outbound leads by 51% and increasing the close rate by 81% points.
  • Drove SEO and SEM campaigns that improved organic search rankings, enhancing web traffic by 54% and lowering cost-per-lead by 7.
  • Optimized product mix and promotional strategies, yielding a 41% improvement in gross margins for key product lines.

Affiliations

  • International Institute of Marketing Professionals (IIMP) – Active member contributing to case studies on global demand generation and inbound marketing tactics.
  • Association of Information Technology Professionals
  • Sales Enablement Society – Active contributor in forums discussing the latest in sales enablement tools, technologies, and methodologies.
  • National Institute for Social Media (NISM) – Earned certifications in social media strategy, aligning campaigns with sales objectives for higher engagement.
  • Salesforce User Group – Engaged in discussions around CRM integration techniques and best practices for sales performance tracking.
  • Customer Experience Professionals Association (CXPA) – Contributed to projects aimed at enhancing customer segmentation strategies and engagement models.
  • Association of Professional Sales (APS) – Contributed to leadership sessions focused on building performance-driven sales teams and sales coaching methods.
  • HubSpot Academy – Completed advanced certifications in content marketing and sales automation to enhance inbound marketing capabilities.
  • Society of Women Engineers
  • American Society of Safety Professionals

Certifications

  • CompTIA Network+
  • SHRM Certified Professional (SHRM-CP)
  • Cisco Certified Network Associate (CCNA)
  • Leadership in Strategic Sales Management from Kellogg School of Management
  • Mastering Account-Based Marketing (ABM) from Demandbase
  • Certified Public Accountant (CPA)
  • Digital Transformation in Marketing & Sales from MIT Sloan School of Management
  • HubSpot Inbound Sales Certification
  • Certified Business Development Professional (CBDP) from The Global Academy of Finance and Management
  • Executive Leadership Certificate from process (Completed in 2016)

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