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Skills

  • Analytics and seo
  • Fact checking
  • Promotional trade strategy
  • Lead generation enhancement
  • Research methods
  • Market research techniques
  • Retail shelf visibility improvement
  • Retail sales performance analysis
  • Cost optimization strategies
  • Pricing optimization frameworks

Work Experiences

  • Added value to retailers through creative merchandising solutions.
  • Achieved 17% retailer adoption of new digital tools.
  • Analyzed and reported key trade marketing KPIs to stakeholders, leading to the adjustment of campaign tactics that resulted in 85% higher ROI.
  • Boosted trade partner engagement by 23%.
  • Benefited both product categories.
  • Boosted Power BI loyalty by 71%.
  • Added value to retailers through creative point-of-purchase merchandising solutions, which increased impulse buys by 77% for key SKUs.
  • Aligned marketing efforts with seasonal trends.
  • Analyzed market segmentation data and designed segmented promotion programs, lifting volume sales by 50% in targeted regions.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.

Summaries

  • Bringing a thorough knowledge of metric products, market conditions, and customer preferences to the table.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Achieved sales boosts of 79% for leading product SKUs.
  • Within Miscellaneous, senior Trade Marketer and outstanding performer in cross-functional collaboration and vendor management.
  • Achieved a 24% sales increase in 18 months.
  • Costs were consistently reduced while profits were increased.
  • Expert in program sales and Microsoft Excel promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Accomplished Trade Marketer specialized in leading cross-functional teams and coordinating award-winning product launches, consistently achieving or exceeding sales targets.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Adjusted marketing KPIs to improve trade campaign ROI.

Accomplishments

  • Utilized program for retail trend analysis, driving optimized pricing strategies which increased overall profit margins by 54%.
  • Documented and resolved category which led to method.
  • Reported and presented trade marketing KPIs to senior management, driving actionable changes that delivered a 71% ROI improvement.
  • Developed and implemented a national trade marketing strategy for HubSpot, driving a 38% increase in retail sales within several months.
  • Implemented consumer promotions tied to trade partner incentives that resulted in a 80% rise in in-store sales conversion rates.
  • Led the redesign of promotional materials, increasing product sell-through in retail chains by 30% year-over-year.
  • Utilized data-driven insights to influence trade marketing decisions, contributing to over 71% improvement in revenue for 2022.
  • Executed data-driven trade marketing strategies that improved distribution coverage by 33% across Phoenix.
  • Researched and gathered consumer insights leading to the adjustment of trade promotions, resulting in a 30% boost in targeted consumer conversions.
  • Designed a trade partner loyalty program, leading to a 31% increase in repeat business from key retail accounts.

Affiliations

  • Completion of Strategic Pricing in Competitive Landscapes Program 2023
  • Participant, 2022 Trade Marketing Innovation Summit at Austin
  • Member of the Global Association for Marketing at Retail 2021
  • Affiliate, Cross-Channel Sales Strategy Group 2023
  • Jaycees
  • Affiliate, Customer Relationship Management Professionals Network
  • Member of the Trade Marketing Professionals Network 2022
  • Contributor to Shopper Marketing Professionals Network 2023
  • Certified Professional in Digital Transformation for Trade Marketing Programs
  • Attendee, Point-of-Purchase Advertising International (POPAI) Conference

Certifications

  • Product Marketing Certification from Pragmatic Institute
  • Sales Management Foundations Professional Certificate via LinkedIn Learning
  • Facebook Blueprint Certification
  • Google Ads Certified
  • Advanced Trade Marketing Certificate by Harbor & Co.
  • Certified Business Analysis Professional (CBAP)
  • Certified Supply Chain Professional (CSCP) by APICS
  • SHRM Certified Professional (SHRM-CP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Event Marketing Certification by Event Leadership Institute

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