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Skills

  • Facebook Ad Campaign Management
  • Creative Branding
  • Instagram Storytelling
  • Twitter
  • Strategic planning
  • Marketing
  • SEM trend knowledge
  • Brand-relevant Copywriting
  • Audience Engagement Optimization
  • SEO best practices

Work Experiences

  • Boosted overall engagement.
  • Achieved growth within the first three years of implementation.
  • Achieved follower growth of 42%.
  • Collaborated with Harbor & Co. To create a sponsored campaign that achieved over 4 impressions and generated $15 in revenue.
  • Collaborated with Northwind to promote a new Asana.
  • Assisted with platform growth strategies.
  • Gathered information from current and prospective customers to improve content.
  • Boosted engagement rates across all channels.
  • Achieved over 16 impressions.
  • Achieved a follower increase of 11.

Summaries

  • For new and existing customers, leads routine operations and special projects.
  • Achieved an average of 2 attendees.
  • Boosted online visibility and engagement.
  • Amplified brand reach and platform performance.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved high return on investment for partners.
  • Boosted overall platform engagement.
  • Achieved 55% improvement in user engagement.
  • Achieved 3 views.
  • Achieved notable online and offline visibility gains.

Accomplishments

  • Monitored social media analytics to guide content creation, driving a 83% increase in engagement on underperforming posts.
  • Documented and resolved method which led to system.
  • Responded to 2 follower comments and inquiries daily, improving engagement by 77% and building a loyal community.
  • Collaborated with Cedar Works on a product launch that led to 2 sales through personalized promo codes.
  • Collaborated with Harbor & Co. For a sponsored campaign, earning over 8 impressions and generating $$126,000 in direct sales.
  • Onboarded 17 affiliate marketing partners, resulting in sales growth of 68% over 6 months.
  • Strategized and ran cross-platform ad campaigns, increasing brand visibility by 37% and sales by 7.
  • Designed a sustainable content posting calendar, increasing profile engagement and event-driven campaigns by 31% over 6 months.
  • Secured endorsement deal with Ironclad Systems, generating 14% more impressions and boosting overall account engagement by 48%.
  • Guided product reviews and video demos that resulted in a 80% conversion rate of followers to customers.

Affiliations

  • Women in Digital
  • National Institute for Social Media (NISM)
  • Marketing & Communications Professionals Group
  • Influence Society
  • National Association of Professional Social Media Managers
  • American Society of Safety Professionals
  • Lions Club
  • Toastmasters
  • Society for New Communications Research (SNCR)
  • Association for Computing Machinery

Certifications

  • YouTube Content Ownership Certification
  • CompTIA Network+
  • Digital Ads Certification by Power BI
  • Cisco Certified Network Associate (CCNA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Certified Professional Cloud Architect
  • Google Ads Search Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Online Event Hosting Professional by Meridian
  • TikTok Ads Manager Certified Pro

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