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Skills

  • Customized membership offerings creation
  • Cross-functional team collaboration
  • Business development and planning
  • Trained in consumer marketing
  • Member engagement improvement
  • Membership tier restructuring
  • Accomplished manager
  • Coaching and team performance improvement
  • Data-driven sales campaign execution
  • Corporate membership sales

Work Experiences

  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Managed a team of 13 people who sold system products and services worth more than $15.
  • Used sales presentations to communicate product quality and market comparisons.
  • Researched competitor products, services, and trends to target prospects in other territories.
  • Met sales and service targets of $8 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Hired 6 sales representatives over a three years period.
  • Increased sales volume by introducing new retailers to the product line, such as warehouse clubs and natural food chains.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.

Summaries

  • Achieved 66% growth in member acquisition.
  • Expert in boosting revenue and sales while increasing productivity and customer satisfaction.
  • Tenacious manager with a strategic and analytical approach to problem-solving, customer acquisition, and profit goals.
  • Clear understanding of project management and client relations as well as cross-functional collaboration training.
  • Sales Manager with over 13 years of experience building relationships and partnerships, servicing accounts, and increasing profits.
  • Accomplished Director of Membership Sales, recognized for reducing sales cycle closing time by 73% through improved communication and streamlined proposals.
  • Successful Sales Manager with 10 years of experience in developing and increasing program sales.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Achieved sustained growth.
  • Accomplished Director of Membership Sales.

Accomplishments

  • Successfully led a cross-functional initiative to redesign the onboarding process, reducing new member churn by 20%.
  • Spearheaded the integration of marketing automation tools, resulting in a 53% increase in qualified membership prospects.
  • Boosted membership renewal rates by 78% through the implementation of automated communication and personalized outreach.
  • Negotiated and closed a corporate partnership deal, contributing to a 84% increase in premium membership sales.
  • Achieved 35% membership retention by introducing personalized onboarding and engagement plans for new members.
  • Optimized the membership sales cycle by 36% by implementing a data-driven follow-up process and improved sales funnel tracking.
  • Implemented a multi-channel lead generation campaign, increasing inbound member inquiries by 16% in 2019.
  • Collaborated with team of 13 in the development of initiative.
  • Implemented ABM (Account-Based Marketing) strategies, driving 17 in higher-value memberships with an average 43% closing rate.
  • Designed and launched a member outreach program that improved engagement and retention by 48% in Chicago.

Affiliations

  • Business Marketing Association (BMA)
  • International Council of Nurses
  • Association of Information Technology Professionals
  • Sales Leadership Alliance
  • American Society for Association Executives (ASAE)
  • American Marketing Association (AMA)
  • International Association of Administrative Professionals
  • Affiliate Management Professionals Network
  • B2B Sales Leaders Alliance
  • Corporate Membership Professionals Network

Certifications

  • CompTIA Security+
  • Advanced Certificate in Client Development Strategies - Summit Group
  • Membership Growth & Engagement Certificate - method
  • Professional Membership Association Certification (PMAC) - Cedar Works
  • Certification in Membership Engagement Strategies - Brightline
  • Professional Certified Marketer (PCM) - American Marketing Association
  • CompTIA A+ Technician
  • ServSafe
  • HubSpot Sales Software Certification - HubSpot Academy
  • First Aid/CPR Certified

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