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Skills

  • Internal Communication Strategy Development
  • Award-Winning PR Campaign Development
  • Building and maintaining media relationships
  • Monitoring Media Coverage and Reporting
  • Building Influencer Partnerships
  • Content Creation for Multimedia Platforms
  • Organizing Multi-City Media Tours
  • Media Outreach and Engagement
  • Press release writing and distribution
  • Creativity and Innovation in PR Solutions

Work Experiences

  • Communication within the team
  • Designed event spaces.
  • Created and implemented a corporate sponsorship program to generate revenue, as well as managed a shared advertising program.
  • Am responsible for issuing balance statements to members of the employee provident fund.
  • Keep track of the guest satisfaction rates and monitor the digital media campaign.
  • I'm in charge of counseling and advising company owners on how to respond to media inquiries.
  • I'm communicating with the people I'm trying to reach.
  • Communicate with clients via email, fax, or phone.
  • Stick to the budget and keep my appointments.
  • Use innovative approaches to reach out to new and existing audiences.

Summaries

  • Adept at developing press materials.
  • Achieved results in 2017.
  • Contributed to a 27% increase in public engagement.
  • Aligned strategies with corporate branding goals.
  • Contributed to long-term brand growth.
  • Capabilities in organizing large-scale media events such as 14-city tours, securing interviews with top-tier publications and generating $13 in earned media value.
  • Crafted and distributed press releases.
  • Detail-oriented Public Relations professional with significant success in earning high-value media placements in top publications, generating $15 in coverage.
  • Delivered targeted media campaigns.
  • Adept at authoring compelling narratives and media pitches, leading to heightened interest from journalists and increased press coverage for QuickBooks.

Accomplishments

  • Orchestrated the successful launch of Microsoft Excel, earning Lakeside Partners 12 favorable articles and media placements within 18 months.
  • Developed and distributed press releases that led to a 22% rise in media coverage for the company’s Adobe Creative Suite launch.
  • Developed and executed a seasonal PR campaign, resulting in a 67% increase in website traffic and organic media coverage.
  • Successfully organized a multi-city media tour that improved brand recognition in Portland by 34%, leading to expanded market reach.
  • Led PR initiatives that were instrumental in winning 15 in new contracts, focusing on thought leadership and media opportunities.
  • Authored thought leadership articles on behalf of C-suite executives, positioning the company as a leader in Miscellaneous.
  • Collaborated with a team to produce award-winning PR campaigns recognized by process for excellence in communication.
  • Designed a successful influencer partnership campaign, leading to ServiceNow sales increase of 25% within two years.
  • Facilitated successful partnerships between Meridian and thought leaders, resulting in an 82% improvement in industry recognition.
  • Enhanced regional media relationships, resulting in 17 additional features and interviews in the Denver market.

Affiliations

  • Completed the Digital PR Program at New York University (Year), specializing in online reputation management and social media strategies.
  • Member of the Digital Analytics Association (DAA), focusing on how digital metrics and analytics can improve PR campaign strategies and ROI.
  • Joined the Social Media Club (SMC) to leverage skills in digital storytelling and enhance strategies surrounding online community engagement.
  • Member of the Public Relations Society of America (PRSA), enhancing professional skills in strategic communications and media relations.
  • Active participant in the National Communication Association (NCA), engaging in public relations research and communication theory applications.
  • Volunteered at initiative, assisting with public relations efforts that increased public donations by 80% within procedure.
  • Organized local PRSA chapter events on emerging trends in PR, increasing member attendance by 44% over category.
  • Volunteer for initiative, overseeing public relations efforts and managing media inquiries to ensure seamless event coverage.
  • Served on the advisory board for Summit Group, contributing to community outreach strategies that increased engagement by 45% over program.
  • Affiliated with the International Association of Business Communicators (IABC), contributing to global discussions on communication best practices.

Certifications

  • Event and Press Conference Planning Certification - Event Leadership Institute
  • Certified Marketing Professional (CMP) - standard
  • Certified Communication Management Professional (CMP) – IABC
  • Accreditation in Public Relations (APR) – framework
  • Public Relations and Branding Certification - HubSpot Academy
  • Fundamentals of Media Relations - PRSA
  • Certified Social Media Strategist - National Institute for Social Media (NISM)
  • Executive Media Communication Training - SPEAKEASY Inc.
  • Public Affairs and External Relations Certification - International Public Relations Association (IPRA)
  • Leadership Communication in Public Relations Certificate - Cornell University

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