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Skills

  • MS Office
  • Consumer Insights Analysis
  • Cross-functional team leadership
  • Team management
  • Budgets
  • Budgeting and Allocation 
  • Business Case Development
  • Team building
  • Customer retention strategies
  • Operational improvement

Work Experiences

  • Boosted sales by 29%.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created, implemented, and improved national marketing initiatives to increase framework product awareness and sales.
  • Boosted conversions by 61%.
  • Achieved sales growth of 39% across the Northeast.
  • Achieved growth over 2016.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Analyzed competitor activity and performed gap analysis that led to the development of framework, driving a 32% growth in user adoption.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Adapted KPIs across 13 countries.

Summaries

  • Achieved 47% revenue growth.
  • Expert at keeping track of trends and seizing new opportunities.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 5% growth in product visibility.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved profitability increases of 50%.
  • Accomplished product manager with expertise in localization, adjusting product pricing and features to suit the Pacific Northwest, achieving 52% sales growth.

Accomplishments

  • Managed a portfolio of 11 products across method, achieving a 63% growth in year-over-year revenue.
  • Partnered with QuickBooks providers to enhance product integrations, improving functionality and user adoption by 73%.
  • Coordinated with cross-regional teams to align product features with localized needs, boosting sales by 18% in the Southeast.
  • Led international product training workshops, achieving a 47% increase in sales team effectiveness and product knowledge retention.
  • Focused on P&L management to increase product profitability, resulting in a 74% increase in operating income.
  • Collaborated with team of 12 in the development of process.
  • Created a pricing strategy across multiple regions, increasing market competitiveness and achieving a revenue uplift of 17%.
  • Spearheaded an international product training initiative, resulting in a 6% improvement in partner sales productivity in the Southeast.
  • Developed a localized content marketing strategy for the Pacific Northwest, leading to a 70% increase in customer engagement and brand loyalty.
  • Identified profitable opportunities in emerging markets, leading to a 15% revenue increase over the past year.

Affiliations

  • Association for Supply Chain Management (ASCM)
  • International Council of Nurses
  • Institute for Product Leadership
  • International Trade and Marketing Association
  • International Chamber of Commerce (ICC)
  • Society of International Market Development (SIMD)
  • Association of Information Technology Professionals
  • Freemason
  • Association of International Product Management Professionals (AIPMP)
  • Rotary International

Certifications

  • Certified Product Marketing Manager (CPMM) - Association of International Product Marketing & Management (AIPMM)
  • ServSafe
  • Certified Global Marketing Specialist (CGMS) - Summit Group
  • Certified Business Analysis Professional (CBAP)
  • CompTIA A+ Technician
  • First Aid/CPR Certified
  • Certified International Product Manager (CIPM) - Summit Group
  • Localization Project Management Certification - Globalization and Localization Association (GALA)
  • Certified Business Analysis Professional (CBAP) - standard
  • Certified Public Accountant

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