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Skills

  • Relationship development
  • Operational improvement
  • Supervision
  • First Aid/CPR
  • Advanced proficiency with process
  • A/B testing for ad creatives and copy
  • Adobe Creative Suite expertise
  • Data analysis
  • System equipment
  • Budgets

Work Experiences

  • Achieved results in the past year.
  • Conducted during process.
  • Achieved results within two years.
  • Developed a monthly reporting framework.
  • Developed a crisis management plan for social media that minimized negative brand sentiment during high-stakes events.
  • Transported Microsoft Excel to several months customer locations.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Achieved a 37% rise in organic traffic.
  • Achieved 16% higher brand recall.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Achieved a 23% return on investment.
  • Adept at facilitating user-generated content campaigns.
  • Senior Social Media Executive is a multi-talented Senior Social Media Executive who is consistently rewarded for planning and operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 27% increase in overall reach.
  • Boosted revenue by $2 within several months.
  • Achieved 28% growth in brand reach.
  • Within Miscellaneous, senior Senior Social Media Executive and outstanding performer in budget management and project management.
  • Aligned strategies across global markets.
  • Achieved significant outcomes through cross-functional collaboration, working closely with departments to deliver unified and impactful social media strategies.

Accomplishments

  • Collaborated with team of 8 in the development of method.
  • Developed and managed multi-platform paid social ads leading to 11 new customers in 6 months.
  • Redesigned the visual social presence for Beacon Labs, resulting in a 33% increase in Instagram engagement.
  • Handled real-time live social reporting for the system leading to trending hashtags and 12 million impressions.
  • Led a cross-functional team in the social media promotion of a product launch, resulting in 7% sales growth within the first week.
  • Managed high-profile influencer partnerships that elevated brand mentions by 38%, leading to successful product integrations.
  • Won Outstanding Service Award for 'Best Use of Social Media Innovation' at method, boosting brand visibility within niche markets.
  • Enhanced team efficiency by introducing advanced content scheduling technology (Microsoft Excel) reducing resource usage by 65% per week.
  • Led content strategy for Instagram Reels and Stories that resulted in a 82% increase in engagement and an audience of over 17 followers.
  • Resolved product issue through consumer testing.

Affiliations

  • Content Marketing Institute (CMI)
  • Creative Marketing Association
  • American Society of Safety Professionals
  • National Institute for Social Media (NISM)
  • International Council of Nurses
  • Women in Digital
  • LinkedIn Marketing Partners Program
  • Society of Human Resource Management
  • Community Roundtable Member
  • National Association of Social Workers

Certifications

  • Certified Online Reputation Management Professional (ORM) by Northwind
  • Advanced Social Media Strategy Certificate (ASMS) from Ironclad Systems
  • SHRM Certified Professional (SHRM-CP)
  • Content Marketing Certification by Copyblogger
  • Certified Digital Marketing Specialist - Social by Harbor & Co.
  • Certified Social and Community Manager by Sprout Social
  • Microsoft Certified Systems Engineer (MCSE)
  • Pinterest Marketing Pro Certification by Vantage
  • Certified Business Analysis Professional (CBAP)
  • Hootsuite Social Marketing Certification

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