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Skills

  • Business correspondence
  • Audience Segmentation and Targeting
  • Operational improvement
  • Associated Press style
  • Cross-platform content alignment
  • First Aid/CPR
  • Influencer-driven content campaigns
  • Information gathering and analysis
  • Team management
  • Organization

Work Experiences

  • Collaborated with method media outlets to deliver campaign that gained 15 impressions in one year, exceeding KPIs by 43%.
  • Oversaw the delivery of process project by framework team, which resulted in program.
  • Conducted media briefings.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved 54% growth in positive media coverage for the brand.
  • Collaborated on cross-platform content.
  • Addressed brand crises in the past year.
  • Bolstered the company’s position in Austin.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved an increase of 33% in key media mentions.

Summaries

  • Collaborative leader skilled in managing cross-functional teams.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Boosted brand positioning in competitive marketplaces by 37%.
  • Achieved method through innovative media outreach.
  • Media Representative is a multi-talented Media Representative who is consistently rewarded for planning and operational improvements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved placements in high-visibility outlets.
  • Boosted social media engagement by 29%.
  • Authors speeches, press releases, and marketing materials with ease.
  • Adept at controlling the media narrative.

Accomplishments

  • Provided comprehensive media training to executive spokespeople, enhancing their public profiles and securing 16 high-impact interviews.
  • Implemented an analytics-driven approach to improve media pitches, resulting in a 30% higher response rate from journalists in the past year.
  • Enhanced organic traffic by 85% through content syndication efforts with reputable digital partners, achieving 13 top-tier media placements.
  • Conducted competitive analysis and media audits, leading to a realignment of press targets that yielded a 45% increase in high-quality engagements.
  • Coordinated all press activity around a standard, securing 16 in earned media and obtaining coverage on top national outlets like standard.
  • Achieved a 63% reduction in media acquisition costs by negotiating more favorable contract terms with process media partners.
  • Developed social media strategies in collaboration with the PR team, resulting in a 35% growth in audience engagement over several months.
  • Orchestrated publicity campaigns for product launches, securing 14 interviews in key publications and resulting in 9 in increased sales revenue.
  • Managed relationships with 7 key journalists and media influencers, resulting in an expansion of the company's coverage portfolio by 44%.
  • Collaborated with the digital marketing team to streamline media content, resulting in a 19% improvement in social media impressions.

Affiliations

  • Lions Club
  • National Association for Media Literacy Education (NAMLE)
  • Society of Human Resource Management
  • International Association for Media and Communication Research (IAMCR)
  • Toastmasters
  • National Writers Union
  • Radio Television Digital News Association (RTDNA)
  • International Public Relations Network (IPRN)
  • Association for Computing Machinery
  • Society of Women Engineers

Certifications

  • Certified Public Accountant
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Blueprint Certification in Media Planning
  • Media Campaign Management Certified Professional, Cedar Works, 2019
  • Media Relations Certification, Lakeside Partners, 2022
  • Salesforce
  • Google Analytics for Beginners Certification
  • Certified Public Relations Specialist, Lakeside Partners, 2024
  • Media Sales & Advertising, Beacon Labs, 2020
  • CompTIA Security+

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