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Skills

  • CCTV
  • Operational improvement
  • Business expansion planning
  • Organization
  • Problem resolution
  • Client satisfaction analysis
  • Invoice generation
  • Retail Marketing
  • Client needs assessment
  • Marketing Collateral

Work Experiences

  • Oversaw and mentored business development personnel to improve performance.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.
  • Collaborated with New Business Development Consultants and New Business Development Consultants to plan marketing activities aimed at promoting HubSpot successfully.
  • Achieved 63% growth in ServiceNow.
  • Achieved a 38% improvement in customer satisfaction.
  • Achieved quota of $2 faster than expected.
  • Increased the return on new product introductions to 8% while keeping the operating profit margin at 17%.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.

Summaries

  • Well-versed in market trends and how to profit from them.
  • Category and process have a proven track record.
  • Motivating leader who has built and managed standard teams in the past.
  • Strategic thinker with expertise in strategic planning.
  • Accomplished in mentoring junior sales talent.
  • Ability to recognize process issues and integrate procedure solutions to achieve standard.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Proficient in promoting category by leveraging risk assessment and budget management knowledge.
  • Strong communicator with natural leadership abilities and a high level of enthusiasm.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.

Accomplishments

  • Drove implementation of a CRM integration project, improving sales tracking accuracy and increasing team efficiency by 65%.
  • Conducted competitor and market research leading to the development of a pricing strategy that improved profit margins by 33%.
  • Led cross-functional teams in delivering tailored presentations to prospective partners, contributing to a 68% year-over-year increase in partnership deals.
  • Performed in-depth competitor analysis, resulting in new product development that grew revenue by 24% in Portland.
  • Drove expansion into 4 strategic new verticals, accounting for 23% of total company growth over one year.
  • Designed and facilitated workshops on negotiation tactics, raising the sales team’s contract win rate by 31%.
  • Led a strategic initiative identifying new market segments, resulting in a 40% increase in sales within the past year.
  • Developed innovative go-to-market strategies which facilitated entry into 3 new regions, producing an annual sales increase of 33%.
  • Developed customized solutions for key accounts, leading to $17 in new business in 2018.
  • Monitored and analyzed lost deal data, and resubmitted more competitive proposals, improving bid-win ratio by 47%.

Affiliations

  • Certified Professional in Sales Operations, OSHA 2020
  • Certified Professional in Business Development, CPA 2021
  • Member, Association for Strategic Planning (ASP), 2021-Present
  • Member, International Society of Performance Improvement (ISPI) metric
  • Member, International Business Development Association (IBDA) standard
  • Certified Market Research Professional, PMP 2017
  • Member, Professional Pricing Society (PPS), 2017 - Present
  • Affiliate, Association for Corporate Growth (ACG) – 2024-Present
  • Affiliate, Business Development Institute (BDI) category
  • Participant, Annual Market Research Summit, 2022

Certifications

  • Lean Six Sigma Green Belt system
  • Apple Certified Associate (ACA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Data-Driven Marketing and Analytics Certification - initiative
  • Certified Business Strategy Professional - standard
  • Leadership and Strategic Impact - framework
  • Project Management Professional (PMP)
  • Advanced Certificate in Customer Acquisition Strategy - procedure
  • Certified Revenue Growth Specialist - Ironclad Systems
  • Certified Business Analysis Professional (CBAP) - procedure

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