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Skills

  • Customer relations
  • Cross-department collaboration
  • Advanced CRM Power BI implementation
  • Operational improvement
  • Customer satisfaction measurement (CSAT, NPS)
  • Team leadership and development
  • Revenue generation
  • Marketing understanding
  • Supervision
  • MS Office

Work Experiences

  • Achieved 76% Tier 2 upgrades.
  • Analyzed membership data trends to present actionable insights for increasing engagement in 2021, leading to a 18% revenue growth.
  • Collaborated with sales to conduct a market analysis, successfully pinpointing untapped member demographics for expansion.
  • Achieved 3% growth in corporate memberships.
  • Achieved a 49% increase in member attendance at annual events.
  • Achieved conversions within two years.
  • Achieved 16% increase in satisfaction ratings.
  • Achieved 55% satisfaction ratings from members.
  • Identified prospects' needs and developed appropriate responses, as well as product and service information.
  • Achieved 41% membership growth.

Summaries

  • Achieved results over three years.
  • French is a bilingual individual who is fluent in both languages.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • A results-driven Membership Executive specializing in optimizing member recruitment and retention efforts, achieving over 39% improvement in first-year retention rates.
  • Achieved over 15% improvement in first-year retention rates.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Superior communication skills, as well as the ability to understand and close sales, are required.
  • Highly skilled and knowledgeable in the techniques used to close sales.
  • Exceptional at acquiring new customers and maintaining existing accounts to ensure consistent revenue growth.

Accomplishments

  • Worked closely with the IT team to develop custom reporting modules that offer clear visibility into daily membership activity, reducing decision-making time by 79%.
  • Revamped communication strategies to focus on engagement points, resulting in a 45% hike in membership renewal success rates.
  • Integrated marketing automation tools with CRM systems to enhance the efficiency of membership outreach, cutting manual processes by 84%.
  • Managed a loyalty rewards program that led to a 17% increase in the average member tenure, boosting overall member satisfaction.
  • Reduced member churn by 31% through data-driven retention strategies, including personalized renewal reminders and exclusive offers.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed and launched tiered membership levels tailored to different customer demographics, which led to a 69% increase in premium memberships.
  • Led membership renewal campaigns using an omnichannel communication approach, boosting renewal rates by 78% compared to the previous year.
  • Initiated a member satisfaction survey process that captured invaluable feedback, improving overall satisfaction scores by 66% after implementing changes.
  • Streamlined the membership onboarding process using automated workflows, reducing onboarding time by 18 days and increasing conversions by 68%.

Affiliations

  • Instructor, Member Experience Optimization Seminar (2015)
  • Recipient, Employee of the Year for Membership Excellence, Summit Group
  • International Council of Nurses
  • Jaycees
  • National Association of Social Workers
  • Member, Association for Data-driven Marketing and Advertising (ADMA)
  • Certified Consultant, CRM Solutions for Associations (2023)
  • Association for Computing Machinery
  • Toastmasters
  • Certified Membership Professional (CMP) through procedure

Certifications

  • Team Leadership and Communication in Non-profits Certification - Lakeside Partners
  • Certified Public Accountant
  • Advanced Membership Engagement Strategies - initiative
  • Certified Association Executive (CAE) - Lakeside Partners
  • First Aid/CPR Certified
  • Membership Sales and Marketing Professional Certification - Harbor & Co.
  • Cisco Certified Internetwork Expert (CCIE)
  • CRM Implementation Specialist Certification - QuickBooks 2016
  • Certified Event Manager for Member Organizations - metric
  • Google Certified Professional Cloud Architect

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