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Skills

  • Journalistic relationship building
  • Event planning
  • Team management
  • Collaborative campaign design with product teams
  • Information gathering and analysis
  • Media partnership development
  • High-stakes communication strategy implementation
  • Organization
  • Internal communication alignment for external media strategies
  • Cross-functional collaboration with marketing teams

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Crafted dynamic press releases.
  • Transported SAP to three years customer locations.
  • Achieved more positive coverage.
  • Achieved an 12% reduction in outreach time.
  • Conducted in-depth competitive analysis of media presence.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Collaborated with marketing and product development teams.
  • Coordinated interviews and public appearances for executives.

Summaries

  • Committed professional with strong capabilities in coordinating timely and effective media outreach strategies that yielded a 25% increase in earned media impressions.
  • Costs were consistently reduced while profits were increased.
  • Adept at working cross-functionally with marketing and product teams.
  • Captured the attention of top-tier media outlets.
  • Achieved extensive media coverage.
  • Contributed to a 63% increase in reach.
  • Energetic procedure professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Accomplished Media Relations professional with a strong background in crisis response planning, helping major organizations recover from corporate incidents and shift public perception.
  • Accomplished Media Relations professional.
  • Created strategic press releases.

Accomplishments

  • Built and maintained strong media relationships with niche journalists and bloggers, leading to 18 strategic media mentions annually.
  • Spearheaded international media campaigns across 18 countries, leading to a 38% growth in global media exposure.
  • Tracked and analyzed media impact performance for 7 product launches, providing actionable insights that increased campaign effectiveness by 69%.
  • Designed PR strategies that resulted in 75% more effective outreach efforts, aligning company goals with public perception.
  • Hosted media training workshops, equipping 17 colleagues with best practices for engaging with press, increasing positive media sentiment.
  • Revamped media outreach strategies that led to a 77% increase in media responses and engagement within 18 months.
  • Directed internal communication initiatives to align key messaging before external announcements, contributing to 68% alignment across teams.
  • Drove digital content strategy, boosting online PR presence and generating over 9 media placements across social and digital platforms.
  • Coordinated metric stakeholder interviews, resulting in positive coverage from 14 key outlets within several months.
  • Guided executives through media interviews, improving public presentation and brand perception which resulted in 82% more favorable media coverage.

Affiliations

  • National Communication Association (NCA)
  • Young Professionals in Public Relations (YPPR)
  • National Press Club
  • Society of Professional Journalists (SPJ)
  • Association for Women in Communications (AWC)
  • Council of Public Relations Firms (CPRF)
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Public Relations Consultants Association (PRCA)
  • Lions Club

Certifications

  • Certified Public Information Officer (CPIO) by the Federal Emergency Management Agency (FEMA)
  • SHRM Certified Professional (SHRM-CP)
  • Twitter Flight School: Media Planning Certification
  • Public Affairs and Communications Manager Certification by Meridian
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Certified Business Analysis Professional (CBAP)
  • Media Monitoring Certification by ServiceNow
  • Salesforce
  • Digital Media Strategy Certification by ServiceNow
  • Chartered Institute of Public Relations (CIPR) Diploma in Public Affairs

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