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Skills

  • Social media coordination
  • Strategy development
  • Digital marketing integration
  • Budget management for PR campaigns
  • Project organization
  • Communications
  • Organization
  • Influence measurement metrics
  • Budgets
  • Process improvement

Work Experiences

  • Achieved over 67% brand lift.
  • Achieved a 59% decrease in retrieval time for key data.
  • Assisted in managing a $3 PR budget while still securing placements in 11 top media outlets.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Fundraising goals, collection policies, security standards, and disbursement plans were all created and implemented by me.
  • Achieved growth over several months.
  • Transported SAP to two years customer locations.
  • Co-managed logistics for a 2023 press conference.
  • Conducted high-level media risk assessments.
  • Achieved 39% increase in distribution.

Summaries

  • Achieved 69% more press placements.
  • Based on public perception analysis.
  • Adept at coaching staff on media best practices, fostering a media-ready team and improving delivery of public statements.
  • Adapted strategies for efficiency.
  • Accomplished results within two years.
  • Attracted over 17 attendees.
  • Achieved 29% growth in overall web traffic.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Boosted brand trustworthiness in the Miscellaneous landscape.

Accomplishments

  • Partnered with influencers and KOLs (Key Opinion Leaders) to generate content, increasing media engagement by 58%
  • Orchestrated 10-city tour to promote company’s new product, securing 2 media features and metric.
  • Created crisis communication plans that minimized negative coverage during program, preserving company’s brand reputation.
  • Negotiated with external event sponsors and vendors, leading to cost savings of 71% and higher event profitability.
  • Developed digital marketing strategy for product launch, resulting in 74% growth in audience engagement across all platforms.
  • Collaborated with a cross-departmental team to drive the success of a PR campaign, increasing media coverage by 72%.
  • Contributed to the success of a $$205,000 PR project by identifying key branding opportunities, ultimately increasing visibility by 73%.
  • Assisted in integrating PR strategies with digital marketing efforts, driving 37% growth in social media followers.
  • Supervised the creation of a comprehensive PR campaign for metric, securing 3 interviews and media placements.
  • Built strong relationships with 9 media contacts to foster ongoing partnerships and editorial opportunities.

Affiliations

  • Project Management Institute
  • Brand Activation Association (BAA)
  • International Association of Business Communicators (IABC)
  • National Association of Social Workers
  • Communications Network
  • Society of Women Engineers
  • Society for Marketing Professional Services (SMPS)
  • American Medical Informatics Association
  • International Association of Administrative Professionals
  • Women in Public Relations (WPR)

Certifications

  • Certified Digital Marketing Professional (CDMP) - Summit Group
  • AP Style Writing Certification Beacon Labs
  • Corporate Social Responsibility (CSR) Practitioner Certificate
  • Cisco Certified Network Associate (CCNA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • Certified Marketing Management Professional (CMMP)
  • Certified Communicator in Training (CCT) - Public Relations Association framework
  • Content Strategy Certificate Salesforce
  • Public Relations Society of America (PRSA) Social Media Strategy Certificate

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