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Skills

  • Process equipment
  • Bespoke ad format creation
  • MS Office
  • Audience segmentation and enrichment
  • Data-driven targeting techniques
  • Social media management
  • Budgets
  • Customer Retention Strategy
  • Sales tracking
  • Adobe Creative Cloud

Work Experiences

  • Applied techniques across Phoenix.
  • Built an agile framework for ad product adaptation, reducing deployment time of new features by 58% over 18 months.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote Jira.
  • Pushed my team to achieve and exceed sales goals.
  • Balanced short-term revenue targets.
  • Built an agile framework for ad product adaptation.
  • Bolstered ad sales across new channels.
  • Achieved Innovation Award for innovative ad delivery solutions.
  • Budgeted for program.
  • Achieved results across 11 different verticals.

Summaries

  • Modern Director of Ad Products Syndication with extensive experience in program campaigns and the use of Asana.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Expertise in market research, forecasting, and assessing client needs.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • With 18 years of experience in initiative marketing, Director of Ad Products Syndication is a creative Director of Ad Products Syndication.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Conflict resolution and procedure sales techniques are among my skills.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Introduced advanced yield management strategies that resulted in a 51% reduction in unsold ad inventory.
  • Negotiated partnerships with 11 new vendors to deliver exclusive ad formats, driving $3 in incremental revenue.
  • Directed localization and expansion strategies for ad syndication, growing market presence in Seattle by 29%.
  • Developed and launched multi-region ad syndication strategies that increased advertising revenue by $12 within two years.
  • Redesigned internal ad operations processes, improving cross-team collaboration and reducing project delivery time by 51%.
  • Collaborated with engineering to enhance audience segmentation efforts, improving targeting accuracy by 61% and increasing conversion rates.
  • Leveraged first-party data enrichment solutions to boost click-through rates by 52%, enhancing overall campaign performance.
  • Built a platform-specific ad optimization framework, leading to a 20% improvement in cost-per-acquisition metrics for Adobe Creative Suite.
  • Developed a multi-year roadmap to integrate AI into syndicated ad products, driving a 33% increase in personalization-based engagement.
  • Improved time-to-market for new ad syndication features by 35% through agile methodologies and process automation.

Affiliations

  • Certified in A/B Testing and Optimization, SAP
  • Participant in the Ad Ops Workgroup
  • Association for Computing Machinery
  • International Association of Administrative Professionals
  • Advanced Member, Programmatic Trading Association
  • AdExchanger Industry Events and Workshops Attendee
  • Google Analytics Certified Partner, 2016
  • Certified Digital Marketing Specialist, program
  • Project Management Institute
  • Member of the Customer Experience Professionals Association

Certifications

  • IAB Advanced Programmatic Certification
  • Google Analytics Individual Qualification (IQ)
  • Certified Campaign Manager (CCM) - QuickBooks
  • HubSpot Content Marketing Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • IAB Data-Driven Sales Certification
  • Certified Digital Marketing Specialist (CDMS) - Summit Group
  • Accredited Manager for Ad Tech Vendor Relations - Tableau
  • Google Display & Video 360 Certification
  • Google Ads Certification

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