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Skills

  • Organization
  • Operational improvement
  • Ad syndication strategy development
  • Process equipment
  • Event planning
  • Data-driven targeting techniques
  • Ad campaign performance analysis
  • Social media management
  • Cross-functional team leadership
  • Cost reduction through process automation

Work Experiences

  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding standard.
  • Boosted ad performance by 39%.
  • Applied techniques across Phoenix.
  • Collaborated closely with clients and Director of Ad Products Syndication to create successful promotions that met customer needs and exceeded sales targets.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote Jira.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Created dynamic, modern, and effective procedure marketing materials using Tableau.
  • Accountable for expanding Tableau into new global markets.
  • Targeted framework customers strategically for Jira sales and closely monitored campaign effectiveness.

Summaries

  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Advanced Adobe Creative Suite and Power BI abilities.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Known for maximizing the effectiveness of social media and system marketing.
  • Conflict resolution and procedure sales techniques are among my skills.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Expert in the use of Power BI as well as procedure media.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • With a background in sales, marketing, and advertising, Director of Ad Products Syndication is a highly ambitious individual.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Redesigned internal ad operations processes, improving cross-team collaboration and reducing project delivery time by 51%.
  • Leveraged first-party data enrichment solutions to boost click-through rates by 52%, enhancing overall campaign performance.
  • Analyzed global ad performance metrics, adjusting strategies that led to 64% increase in cross-device ad viewability.
  • Played a key role in transitioning from manual ad operations to an automated framework, saving 2 hours in team workload per week.
  • Implemented cloud-based solutions for global ad operations, improving international syndication speed by 85%.
  • Developed and launched multi-region ad syndication strategies that increased advertising revenue by $12 within two years.
  • Directed audience enrichment strategies, increasing higher-quality leads by 81% through enhanced ad retargeting tools.
  • Collaborated with product and engineering teams to streamline ad stack architecture, reducing operational costs by $17 annually.
  • Led cross-functional teams to develop a targeted ad product suite, driving a 46% increase in regional ad sales within the past year.
  • Managed global ad operations across 12 countries, achieving a 74% faster rollout of updated ad formats.

Affiliations

  • Lions Club
  • Rotary International
  • Certified Digital Marketing Specialist, program
  • Event Speaker at the 2016 Cross-Platform Ad Effectiveness Conference
  • Toastmasters
  • Member of the IAB Tech Lab Steering Committees
  • Association of Information Technology Professionals
  • Affiliate of the Association of National Advertisers (ANA)
  • Certified in Google Ad Manager, 2021
  • Member of the Customer Experience Professionals Association

Certifications

  • Programmatic Media Buying Certification - Ironclad Systems
  • Certified Media Planner - Cedar Works
  • Certified Professional in Native Advertising - Beacon Labs
  • Certified Digital Marketing Specialist (CDMS) - Summit Group
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Business Analysis Professional (CBAP)
  • Certified Specialist in KPI Reporting for Advertising - Beacon Labs
  • Facebook Certified Media Planning Professional
  • Google Marketing Platform Certification
  • Facebook Blueprint Certification

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