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Skills

  • Reputation management
  • Sales forecasting
  • Analytics and seo
  • Daily media reporting
  • Employee training
  • Copywriting expertise
  • Branding
  • AP Stylewriting
  • Media Monitoring & Analysis
  • Automated media categorization

Work Experiences

  • Categorized media content with 82% accuracy.
  • Automated the categorization of media articles.
  • Alerted the marketing team.
  • Analyzed sentiment across multiple media platforms, influencing decisions for crisis management scenarios, particularly during product recalls.
  • Created and maintained a media issue tracker that helped cross-functional teams act on press matters with a 57% reduction in response time.
  • Achieved results in 2017 through early identification.
  • Configured and optimized the media tracking tool to monitor Adobe Creative Suite launches, ensuring our coverage was timely and relevant to key audience demographics.
  • Achieved 70% more favorable press mentions.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Communicated key developments promptly.

Summaries

  • Adaptable Media Monitor with a keen eye for trend spotting, turning media reports into actionable strategies for company growth and reputation management.
  • Accomplished in using real-time media alerts to guide senior management through crisis moments and preserve business reputation.
  • Excellent attention to detail as well as a creative mindset.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Analyzed in-depth media coverage reports.
  • Adaptable Media Employee skilled at automating tasks.
  • Media Monitor who is dynamic and has 17 years of experience in cross-functional collaboration.
  • Analytical Media Monitoring expert known for improving content strategy with a $3 return on investment through media engagement analytics.
  • Achieved a $9 return on investment.
  • Graphic design, copywriting, and project management skills must be demonstrated.

Accomplishments

  • Documented and resolved metric which led to procedure.
  • Collaborated with social media and content teams to develop KPIs for monitoring brand sentiment, achieving a 23% growth in positive mentions.
  • Enhanced daily press clippings reports by incorporating qualitative insights, boosting engagement with internal teams by 67%.
  • Tracked and analyzed media coverage for product launches, providing PR teams with real-time feedback that informed proactive outreach.
  • Identified a negative press trend during a product release, and worked with PR teams to pivot messaging, significantly reducing negative media mentions.
  • Led a media monitoring project that tracked 15 key industry trends, contributing to strategic planning for process.
  • Configured and managed advanced media tracking tools to gather insights from multiple sources, influencing content strategy decisions.
  • Used advanced Excel analytics to process large datasets, delivering insights used for national media coverage reports.
  • Collaborated with team of 2 in the development of process.
  • Fostered strong collaboration with editors and journalists to ensure timely coverage and maintain brand integrity.

Affiliations

  • International Public Relations Association (IPRA)
  • International News Media Association (INMA)
  • Project Management Institute
  • Broadcast Education Association (BEA)
  • National Press Club
  • Social Media Research Foundation
  • Center for Media and Public Affairs (CMPA)
  • Data & Marketing Association (DMA)
  • Freemason
  • National Association of Black Journalists (NABJ)

Certifications

  • Certificate in Social Media Crisis Monitoring by system
  • Certified in Public Relations and Crisis Communication by Summit Group
  • Digital Media Monitoring & Measurement Certification by Harbor & Co.
  • Artificial Intelligence for Journalism Certification by Workday
  • Certified Public Relations Professional (CPRP) by Harbor & Co.
  • Certified Social Media and Digital Marketing Specialist (CSMDMS) by Power BI
  • Project Management Professional (PMP)
  • International Association for Measurement and Evaluation of Communication (AMEC) Certificate
  • CompTIA Security+
  • HubSpot Content Marketing Certification

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